Steve Jobs was a man who when he returned to rescue Apple in 1997, had a clear vision of the problem and a clear a vision for the market. He understood our shrinking attention spans and the fact that you have seconds to get your audiences attention. He reignited a company around a simple idea — think different. And it worked. With a lot of hard-work, blood-sweat and man-hours…it worked.
He had the guts to make it work.
In “12 Ways To Be Like Steve Jobs,” Laurel Delaney asks:
“Is it possible to integrate his brilliance into our work ethic?”
Well, if we choose to care as much as he cared and push as hard as he pushed and market as well as he marketed - then I think the answer is yes. Two core things about Steve Jobs that we can use in our own business?
Love and passion.
Love What You Do, Then Go The Distance
Thomas Friedman, Laurel quoted this New York Times columnist, says Jobs:
“. . . was someone who was ready to pursue his vision in the face of long odds over multiple years.”
When others would have quit on an idea, he keep going. He loved what he did. And that’s important because it’s difficult to be innovative without passion. But passion alone is not enough.
Share Your Passion, Then Market Mystery
A great product is just the beginning. There must also be dynamic and creative/effective marketing. In “7 Habits That Made Steve Jobs A Success,” Susan L. Reid says:
“Under Jobs, Apple cloaked itself in secrecy to build frenzied anticipation for each of its new products.”
Mystery was a standard marketing strategy for Steve Jobs. Love what you do so that you create something that matters. Then reveal it in a way that builds mystery and excitement.
Who Are The New Icons?
In “Who Will Be The Next Steve Jobs And Sam Walton?” John Mariotti says:
“I am looking for the MVPs of wealth creation, the builders of great new enterprises that will shape America’s future.”
I’m thinking it begins with your passions and ends with your work. What do you love? And how much are you willing to do for that love?
Steve Jobs Photo via Shutterstock