Ok, I am a Pinterest newbie, arriving on the site because of the enthusiasm of an artist friend, Ann Kelle. As a surface designer, naturally Pinterest is one of her online stomping grounds. However, I’m a writer active in the small business arena so I was slow to respond to her excitement and reminders.
However, after attending a series of small business classes filled with artists and shop owners in the home and decor industry, it was easy to see that this social network is a mainstay for this creative group of entrepreneurs. And I wanted to know why. So I finally signed up. And quickly became addicted.
Something About Pinterest: Organic, Easy to Use
If you see something you like, then you “pin it” to one of your boards. Uou can come back to it whenever you need or want to. It’s fun. It’s mesmerizing. But is it business relevant?
Well, if a picture is worth a thousand words, then Pinterest is really on to something. It’s like an online scrapbook but better than that. It’s a little haven for the “neat freak” in some of us and perfect for the messy creative types too.
According to social media strategist, Kathryn Rose, “Pinterest is a great way to create interest in, and drive traffic to your blog posts.” Remember, traffic is the potential for conversion. Casual visitors to your website can become loyal subscribers and eventually paying customers (if you’ve prepped your site for the traffic but that’s a different post).
Kathryn uses the second half of her “in-depth look” to give you some specific things you can do to maximize the SEO benefits and in turn get more traffic. Reb Carlson, Founder of NY Creative Interns, provides four tips to help you enjoy and add to the Pinterest community.
If You Fall in Love With Pinterest
Decide to make it your next social media hang out. Consider Reb Carlson’s advice:
“Brands need to be creative in order to fit with the environment without being disruptive.”
It’s a creative space so be sure to honor that. Have fun at Pinterest and start pinning some pictures or videos, including ones from your own website, and check out the pin boards of others, too.
Push Pin Photo via Shutterstock