After getting a whole bunch of Shares, Tweets and great comments on my previous post: “3 Ways to Qualify Marketing Help,” I think it’s fair to say that this topic is an important one. Clearly, it’s an issue on people’s minds. So, with that in mind, I’m continuing the topic.
I’d also like to say that while this topic is intended for small business owners seeking marketing help, I was pleased to see so many positive comments from other marketers. So, if that’s you, keep reading and maybe you’ll pick up a tip or two on ways to fine tune your current presentation.
My first three ways to qualify a marketing resource were:
1.) Google them and see what you can find.
2.) Check to see if they have a LinkedIn profile.
3.) Read their website bio.
My next three ways to qualify a marketing resource are:
4.) Find out how well they know Social Media: Sure, everyone’s talking about Social Media. What you’ll want to find out is how involved they are with it and how effectively they’re putting it to use. But even better than asking them, do some simple online investigating. Some specific questions to answer are:
- Do they have a great blog? If so, when was their last post? Was it interesting, current and relevant?
- How’s their Facebook Brand Page?
- How’s their YouTube Channel?
- Do they Tweet and if so, what about? Are they tweeting about the bar they’re drinking at or something that reflects true marketing intelligence? You’ll find all this out pretty quickly just by logging in.
5.) Results: Ultimately, it comes down to this, right? And, yet, how many marketing firms truly have a lot to say about it? Well, they’d better if they want to be seriously considered. So, on their website do they display great testimonials and case studies? Just a couple or a bunch? The more they show, the more you might be convinced that maybe you’ll be the next one.
6.) The Work. This may be the most important litmus test of all because you can’t possibly consider anyone if you don’t seriously like – or better yet, love — their work. So, when you visit their site make sure you give yourself more than enough time to review and fully digest their work. It’ll be well worth the time you invest.
That covers Part 2 of this three part series. Check out the final post, “5 Final Ways to Qualify Marketing Help.”
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