“It is difficult to come up with a description of what a “common” entrepreneur looks like or acts like, or to pinpoint the necessary skills or experience one must have….but there is one thing all entrepreneurs have in common: Vision.” ~ Matthew Toren and Adam Toren in Small Business, Big Vision
If vision was a box of tools, then you could buy a kit from the local Dream Store. And that box of vision would contain all the essential things that the small business owner needs to “see” in order to dream bigger and act on it. But as it turns out, you can’t purchase vision.
No matter the size of your company, one man or woman, a small team or a hundred members - vision and what you do with it is still the key component (but not the only one) to long term impact and success. And all business owners need at least two types of vision for their business.
What’s the problem that you solve? Every successful business is a solution to someone’s pain. What’s that pain point and what’s your answer? What do you want your business to look like, feel like? What do you want your life to look like, feel like as a result of this business?
Developing a big vision is about slowing down long enough to flush out and record your dreams. You don’t have to know everything to get started, but you need a little more than a vague feeling of what you want because you have to be able to consistently articulate it on some level. Which brings me to the next type of vision.
Who’s going to help you? You cannot do it all by yourself. If success is a part of the plan, then even the smallest small business will need a team of employees and/or independent contractors. And the leader needs a vision for their team or he/she will destroy it one conversation, one action at a time. Your sustainable growth depends on the vision, the team and the systems.
A short list of people you need at some point:
- An administrator or virtual assistant to help take care of the daily details.
- A marketing assistant/consultant/coach and a marketing system for getting the word out there, because businesses don’t sell themselves.
- A customer service rep, someone who’s primary focus is taking care of client needs and concerns. In the early stages your administrator can do this. However, this person or team or the company you contract must have a deep understanding of what your company offers and a true passion for taking care of people.
Big vision requires a great team and a leader who gets it.
Vision Concept Photo via Shutterstock