November 26, 2014

Entrepreneurs Network for Success

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Networking…as entrepreneurs we do this almost instinctively, but are we taking the wrong approach when networking for our small businesses? Here are some resources that may help.

Networking Advice

What Reid Hoffman can teach you about connecting. Whether you’re an entrepreneur or not, networking is the key to your success. Realize that as an entrepreneur your ability to connect will define the direction your small business takes. Bloomberg Businessweek

Even businesses without Websites can network online. A surprising number of small businesses don’t yet have Websites, but that doesn’t keep them from networking online. LinkedIn specifically creates a hub for entrepreneurs even without other Web presences. The Sydney Morning Herald

Social Media

Networking is a form of marketing. Marketing is no longer a one way conversation. Networking through social media has become a great way of sharing information about your business, so long as you become part of the conversation. Wisconsin State Journal

Small businesses will leverage social media. Though cost and ease of operation are clearly factors in the popularity of social media, small businesses are also attracted by the opportunity to connect. Baseline

More Resources

Finding the right mentor. Connecting with the person who can truly help you in your business can be a really transforming experience for an entrepreneur. Finding this person can be a challenge, but help is available.  NYTimes.com

The art of engagement. Engagement with your customers is an important part of what small business owners and entrepreneurs do. Here are some tips top help you improve at it too…and have fun in the process. Dr. Shannon Reese

Peers & Customers

Creating the joint venture. Networking with others can be about more than just launching your business. There’s an opportunity for entrepreneurs to work together as well. Here’s one example to consider. Respectfully Disobedient

How your business can be more social. Your business should reach out to the community both online and off. It doesn’t matter what kind of business you’re in. Being more social is a winning strategy. Network Solutions

Other Points

Pushing the limits of networking. Whether online or off, networking has its rules. Of course, with online social networks these rules are certainly spelled out in some kind of terms of use agreement. How far can you or should you push these limits? WebSuccessTeam

Reputation management and customer service. Social networks are sometimes best used for a function that might not at first occur to us. While doing traditional networking, you do occasionally pick up useful feedback. Why not do the same thing with the social Web? Pitney Bowes

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