October 31, 2014

Epsilon Targeting Unveils Marketing My Way

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DALLAS (Press Release – March 6, 2012) – Epsilon Targeting, the leading provider of consumer information for targeted marketing solutions, today announced Marketing My Way, a new internet list-building solution designed to help small businesses identify and reach their target audience. Marketing My Way, Epsilon’s first ever mailing list solution for small businesses, is fueled by the same data platform that major global brands rely on to support their sophisticated marketing programs.

Unlike other solutions in the marketplace, Marketing My Way has no subscription requirements. The data within Marketing My Way is part of Epsilon Targeting’s TotalSource Plus database, the most comprehensive data source available today, featuring valuable information about nearly every consumer and household in the United States. Marketing My Way features an extremely intuitive interface that is easy to navigate. Small businesses will have the ability to access the site and set up a profile, input variables and download lists that can be sent to mailers to execute direct mail marketing campaigns.

“Epsilon has a long history serving many of the world’s biggest brands and providing the deepest consumer data available to foster relationships and drive revenue. Marketing My Way brings this power and insight to small businesses for the first time ever,” said Brian Rainey, President of Epsilon Targeting. “Small businesses across the country in fields such as healthcare, home professional services, real estate, food and beverage and retail now have access to this rich data in a user friendly environment that will help them uncover new customers, retain existing customers and grow their business like never before.”

Additional features include:

  • No annual or monthly subscription; simple uncomplicated pricing
  • Easy payment via credit card
  • Live customer support
  • Flexibility to buy lists for single or multiple use
  • Fast and easy file downloads
  • Concise, up-to-date consumer information
  • Drag and click functionality
  • Wizard tool to simplify the list building process

For more information, please visit www.marketingmyway.com.

About Epsilon

Epsilon is the industry’s leading marketing services firm, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Services include strategic consulting, acquisition and customer database technologies, loyalty management, proprietary data, predictive modeling and a full range of direct and digital agency services, including creative, interactive web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world’s largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com or call 1.800.309.0505.

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Marie Hernan


Marie Hernan

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