When it comes to business, customers are everything. It’s not the product, the fancy name or the cool logo. It’s the people that know, like, trust and want what you have. If customers are primary to your business, then there are a few things to always pay attention to.
Who is Your Best Customer?
Not only do you need to know who your target market is, you need to know them by name. There is a big difference between a casual shopper and the loyal customer who sings your praise like you’re a best friend.
In “Meet Customer Centricity: CRM’s Dynamic Replacement,” Yvonne DiVita interviewed Peter Fader, author of Customer Centricity and he says:
“Everyone should be treated well, of course, but some should be treated better than others.”
In order to do that, you have to know who your best customers are and take extra special care of them.
What Does Your Customer Need to Hear From You?
It’s not about the story that you want to tell or the catchy phrases that you want to use. It’s about the story that your customers need and want to hear from you. Instead of being clever with your marketing, just tell your story.
In “What Commercials Can Teach You About Your Customer Base,” Diane Helbig says:
“When you stick to your story, you can share it anywhere, on any platform, and your audience will hear you.”
Sincerity has a way of connecting. To make the most of it, know your audience and then tell your story in every medium that you can.
How Do You Make Sure Your Customer is Satisfied?
You ask, and then make adjustments to what you hear. But instead of the typical questionnaires and data research, John Mariotti in “A Sure Way To Know Customers Were Satisfied” suggests that you narrow your survey down to two core questions:
- Would you recommend this?
- Why or why not?
Your customers — potential and current — will tell you what they need and want.
Learn to hear them.
Customer Photo via Shutterstock