I don’t know a single small business owner not actively looking for ways to get more from their SEO. We want trusted information focused on the areas we’re not always too sure about like… search ads. Or how to decipher Google Analytics. Let’s face it, as SMBs we’re pretty swamped. We don’t always have the time or resources to learn about everything. Instead, we want to know what we need to know and we only want to take in information we can trust. And that’s exactly why SMBs may be interested in checking out the Learn with Google Webinars happening all this month.
Yesterday morning Google announced its new Learn with Google Webinar program which is designed to share best practices across a variety of topics like paid search, mobile ads, display ads, YouTube and Google Analytics. Eight webinars were formally announced, all taking place during the month of March.
What topics can you expect tips on from Google?
- March 13 at 10am PDT: 5 Tips to Start Marketing your Business with Video
- March 14 at 10am PDT: Introduction to the Google Display Network
- March 15 at 10am PDT: GoMo: Mobilize your Site and Maximize your Advertising
- March 20 at 10am PDT: Understanding Mobile Ads Across Marketing Objectives
- March 21 at 10am PDT: Reaching Your Goals with Google Analytics
- March 22 at 10am PDT: GoMo for Publishers
- March 27 at 10am PDT: Manage Large AdWords Campaigns with Less Effort
- March 28 at 10am PDT: 3 Tips to Get More out of your Video Advertising Campaigns
Yup, looks like all of the core areas that Google has been stressing that SMBs get more involved with in order to help grow their online presence. If you’re a small business owner just starting to get your feet wet (or finally not ignoring) any of these important areas, you may want to sit in on these free webinars and get some best practice advice from Google.
Also worth noting is Google’s new webinar page which not only lets you register for the webinars listed above, but let’s you access previous webinars that you probably didn’t even know existed. Many of these Google webinars are targeted toward setting up and smartly using Google Analytics, which is pretty vital. If you’re feeling 100 percent comfortable in this area, you’ll definitely want to check these out.
To make things even simpler, Google is allowing SMBs to download it’s Learn with Google Webinar calendar to be automatically notified of upcoming webinars via Google Calendar. Wasn’t that nice of them?
I think it’s really great for Google to these types of resources for small business owners to take advantage of. You’ll almost always want to go beyond what Google is telling you and experiment on your own, but if you don’t even know where to start or how to get going (and many of us don’t) these types of programs are just the jump start we need.