August 20, 2014

Google Wants to Teach You about Internet Marketing

I don’t know a single small business owner not actively looking for ways to get more from their SEO. We want trusted information focused on the areas we’re not always too sure about like… search ads. Or how to decipher Google Analytics. Let’s face it, as SMBs we’re pretty swamped. We don’t always have the time or resources to learn about everything. Instead, we want to know what we need to know and we only want to take in information we can trust. And that’s exactly why SMBs may be interested in checking out the Learn with Google Webinars happening all this month.

Yesterday morning Google announced its new Learn with Google Webinar program which is designed to share best practices across a variety of topics like paid search, mobile ads, display ads, YouTube and Google Analytics. Eight webinars were formally announced, all taking place during the month of March.

What topics can you expect tips on from Google?

  • March 13 at 10am PDT: 5 Tips to Start Marketing your Business with Video
  • March 14 at 10am PDT: Introduction to the Google Display Network
  • March 15 at 10am PDT: GoMo: Mobilize your Site and Maximize your Advertising
  • March 20 at 10am PDT: Understanding Mobile Ads Across Marketing Objectives
  • March 21 at 10am PDT: Reaching Your Goals with Google Analytics
  • March 22 at 10am PDT: GoMo for Publishers
  • March 27 at 10am PDT: Manage Large AdWords Campaigns with Less Effort
  • March 28 at 10am PDT: 3 Tips to Get More out of your Video Advertising Campaigns

Video.
Search ads.
Google Analytics.
Mobile.
More advertising.

Yup, looks like all of the core areas that Google has been stressing that SMBs get more involved with in order to help grow their online presence. If you’re a small business owner just starting to get your feet wet (or finally not ignoring) any of these important areas, you may want to sit in on these free webinars and get some best practice advice from Google.

Also worth noting is Google’s new webinar page which not only lets you register for the webinars listed above, but let’s you access previous webinars that you probably didn’t even know existed. Many of these Google webinars are targeted toward setting up and smartly using Google Analytics, which is pretty vital. If you’re feeling 100 percent comfortable in this area, you’ll definitely want to check these out.

To make things even simpler, Google is allowing SMBs to download it’s Learn with Google Webinar calendar to be automatically notified of upcoming webinars via Google Calendar. Wasn’t that nice of them? ;)

I think it’s really great for Google to these types of resources for small business owners to take advantage of. You’ll almost always want to go beyond what Google is telling you and experiment on your own, but if you don’t even know where to start or how to get going (and many of us don’t) these types of programs are just the jump start we need.

11 Comments ▼

Lisa Barone


Lisa Barone Lisa Barone is Vice President of Strategy at Overit, an Albany Web design and development firm where she serves on the senior staff overseeing the company’s marketing consulting, social media, and content divisions.

11 Reactions

  1. If you’re going to listen to anyone about SEO, it might as well be the company whose search you’re going to depend on. Good article, Lisa.

  2. Thanks a lot for letting the small business community know about these webinars!

    We both know it’s a win-win. (If you know what I mean)

    Great idea from Google. They seem to have some pretty good ideas occasionally.

    The Franchise King®

  3. Google is always innovative in promoting their products and I see this is another way they promote their online advertising system by offering free seminars/webinars ;)

  4. Thanks for posting this article, Lisa! It’s always great to hear of more tools and resources for small businesses. Google never fails to make the process a little bit easier :)

  5. Wow! Thanks Lisa! I signed up for the “5 Tips to Start Marketing your Business with Video” webinar right away after I read your article.

    Thanks for the tip!

    Regards,

    Jimmy Bredesen

  6. Great stuff, Lisa. Google does a great job being creative with its logo on the home page. I wish it would find a way to promote this kind of stuff on the home page, too.

    John Sternal

  7. We really need this kind of information. Dealing with the Big G is not that easy today. We just can’t rely on other people saying that they know how to do proper SEO. I think it is better to hear from the main source of it all – Google.

    Thanks for sharing.

  8. Great information. This post will help many of my colleagues.

  9. I can’t believe I didn’t hear about this anywhere else…

    This is great information for not just small business owners but anyone in the internet marketing field. Thank you for sharing this…

  10. Great article Lisa. It’s good to see that Google is noticing that webinars are becoming more and more popular as a way of reaching out to their customers. I know that these will be a great way of using our google accounts more efficiently, there are still areas of my account I don’t know about or how to use. So these will definately come in handy!

  11. Excellent article Lisa. Webinars are one of my favorite ways to learn internet marketing.

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