September 30, 2014

More Horsepower: A Compass And A GPS

“To the person who does not know where he wants to go there is no favorable wind.” ~ Seneca

businessman horse

The horsepower of today’s business world is clearly trending from a mere four and six horses to an incredible eight horses. Quite simply, it takes more power to drive today’s super business highway.

I live in the #8  metro area Miami, Ft. Lauderdale, with close to 5.8 million residents. As soon as I get on Interstate 95 going north or south, I have to pay very, very close attention to my driving and everyone on the road. The business world, to me, requires the same level of attention and intensity.

The pace of change these days for technology and social marketing is about six to 12 months. FacebookTwitterLinkedIn and YouTube are still leading the race, but here comes Google+PinterestInstagramLivestreamCloud, Social Commerce, E-Commerce, Webinar TV and so many more  platforms and ways to use and tap into current communication trends.

While overwhelming, these new tools are also exciting, very effective, and provide us exceptional ways to reach into the market.

In order to accomplish more and keep up with today’s pace we need more horsepower, a business compass and GPS to keep us growing and on track.

Why a compass and a GPS? We all need to know where we are and the most direct route to where we want to  go. A compass helps determine direction, while GPS determines where you are located and directs you to where you are going, your determined destination.

While we wouldn’t use these tools to determine our business direction, our vision, mission and goals work in the same way to lead us on the right path to success.

Ask yourself . . .

Do you have a plan?

A business plan, no matter how rudimentary or detailed, helps you think objectively about your business and outlines your route. For ideas on how to write a business plan, visit the U.S. Small Business Administration.

How is your business running?

Having the necessary procedures and processes in place to reinforce your business plan will ultimately take you to the next level.

How will your business grow?

Marketing, sales, branding and networking are essential elements and activities for your continued success. Are you really working these?

Who is your customer?

Choosing a niche, knowing your target audience and marketing to THEM is key to business survival.

Don’t feel overwhelmed by new technologies.

Simply embrace those that work best for you and at least be in the know about those that you may not need to utilize now but may need to revisit later. It is always best to keep up with the latest and greatest tools and best practices.

Get some help if you are stuck or just don’t know. Hire a consultant, specialist, take some classes, tap into your support system. Get referrals from them about great professionals who have helped them.

Is it time to upgrade to eight horses?  What direction is your business compass showing you are going?

Are you following your GPS to destination success?


Horsepower Concept Photo via Shutterstock

4 Comments ▼

Deborah Shane


Deborah Shane Deborah Shane is a past staff writer for Small Business Trends covering marketing, branding and social media topics. She is a Top 100 Small Business Champion, career transition consultant, personal branding strategist and social media specialist. Deborah hosts her Top 100 Small Business Podcast weekly. Her book #trusthewhy Fundamentals, Values and Humor Get You Through Anything and award winning "Career Transition: Make the Shift" (2011) are available through all major book sellers.

4 Reactions

  1. I would add that business owners should feel free to test out different sites and technologies. Don’t feel that it’s all or nothing, but that you test and then build on success while weeding out failures.

  2. Yes Robert. I like the it’s not all or nothing” idea. Market where you customer is.

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