November 25, 2014

Passion Fuels Small Business

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Passion fuels the best businesses. Does it fuel yours? Here are some examples of small business owners passionate about what they do and some links helpful to entrepreneurs when pursuing their dreams.

For the Love

This entrepreneur has a personal mission. A mother who faced the struggle to deal with cancer diagnosis and treatment now looks at what she can do do help others in a similar situation. Yahoo! News

Making a business out of what you love. Here’s yet another example of an entrepreneur who created a business from something she loves. It’s a great success story of small business passion. The Sydney Morning Herald

Strategy

Imagination needs diversification. This New Jersey-based business creates products requiring both skill and imagination. Now the company needs to come up with an equally imaginative approach to diversify its clientele and stop relying on one big source of work and revenue. You’re the Boss

Expecting the unexpected. Running a startup requires a kind of sixth sense that comes with experience. Learning to hone this almost instinctive way of looking at the startup world takes time and (maybe) some great advice from someone who’s been there before. Inc.com

Online Marketing

What you need to succeed. An online entrepreneur discusses the realities of building a sustainable business on the Internet and why a few free tips from a Website won’t be enough to show you the way. MyWifeQuitHerJob.com

A passion for marketing honesty. Truth in marketing shouldn’t be an oxymoron. One blogger writes a manifesto for honesty and truthfulness in marketing that should make everyone proud. TweakYourBiz

Customer Relations

How to keep your customers. Be passionate about retaining customers too. Keep your customers if you can and learn why they are moving on if you can’t. Understanding customer retention could save your business. Partners in Excellence

Making connections with Webinars. It’s a new and intimate approach. It’s also one tailor made for those interested in increasing interaction with customers. The Webinar’s time has come. Copyblogger

Networking Truths

How to gain access to clients. There’s a reason small business people must have a passion for connecting. They’ll be doing a lot of it. Making those all important connections aren’t easy either. Sometimes you’ve got to “earn your way in.” Chris Brogan

Passion won’t help a bad business. Social media is a great way to create a passionate community around your small business. But what if your customers grow dissatisfied with your products or services? Social media will also give them a platform. Carol Roth

1 Comment ▼

One Reaction

  1. Very refreshing, especially when you see what Mark Cuban recently wrote about the fact that passion is a bunch of hooey and that effort, not passion, is what makes you successful. I wonder what it is that would make you want to put in the effort? Could it be passion? Check out his recent blog posting.

    http://www.businessinsider.com/dont-follow-your-passion-follow-your-effort-2012-3

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