I was on the phone recently with yet another marketing expert promoting yet another marketing seminar. Considering that this expert’s website gave me a big error message when I logged in, I was curious to find out more about this marketing genius whose seminar was titled, “How to Market Your Business.”
I was on the phone with this individual and when I mentioned the website issue, it was quickly shrugged off and they immediately launched into sales mode on the seminar. As this individual chattered away, I decided to conduct a search online for their name. Low and behold, three of the first four listings that come up were for an essential oils distributor. That was interesting. Also interesting to note was the fact that the only top 10 post that related to this individual was their LinkedIn profile.
It took me exactly 30 seconds to dismiss their credibility. And I felt sorry for anyone paying the $30 bucks to attend the seminar without doing a search first.
In 2005, I coined a term for this. I call it “G-cred,” which amounts to Google credibility. And you don’t need to be a marketing expert to pay attention to this. In 2009, Execunet reported that 86% of job recruiters relied on Internet searches to learn more about their job candidates. Today, that number is probably in the mid-90’s.
No one can afford bad “G-cred.”
When I talk to people about it and they say, in a resigned way, “My name is Mary Clark. There’s a gazillion people with that name.” Does that mean that people won’t ever be doing a search on your name? It’s actually more of a reason to work on your G-cred. After all, do you really want the shoplifter Mary Clark, or the stripper Mary Clark, to precede you – the Mary Clark?
There are many ways to begin improving your G-cred. It’s called online content creation which simply means creating online content that, in some way, is associated with you in a positive way. It can be in the form of blog posts, online articles, presentations, memberships, press, videos, pictures, and social media channels like Facebook, LinkedIn, Twitter, MeetUp, and Pinterest.
The best, and easiest place to start is LinkedIn. If you haven’t done so already, set up your LinkedIn profile and make sure you’ve filled it out completely. There are many tutorials to explain how to do that. Then follow suit with others. If you enjoy writing, starting a blog is easier (and cheaper) than ever. That will help your G-cred in a big way. If you do, just make sure you write about the kind of things that you want to be identified with.
Start with these simple actions and before you know it you’ll have yourself some decent G-Cred – even if your name is Mary Clark.
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