It’s not enough. Conversation, or lip-service (as my dad calls it), is not enough. It’s true, we need all the inspiration and encouragement that we can find, but action has to follow all that self talk.
According to Susan L. Reid in “Why Positive Affirmations Can Be a Business Liability,”
“People don’t succeed with their business simply by staying positive and thinking good thoughts.”
You Have To Get Your Hands Dirty: Do The Work
Wishing just doesn’t build businesses. Susan gives 3 tips to help you move beyond the affirmation. And once you’re ready for action why not start with a little marketing strategy.
After the personal pep talk, it’s time to get moving. In “Match Your Marketing Style to a Killer Marketing Strategy” Ivana Taylor helps you promote your business online according to your communication/marketing style.
Are you an introvert or an extrovert? Ivana gives a quick plan for each. And if you’re like me, you walk that middle road personality test after personality test, then take tips from both sides. The point is to get unstuck by playing to your natural communication style. Grab what works and implement one at least one this week.
And here’s one last thing to consider.
Take action, But Don’t Hurt Yourself
In “Are Big Companies Better Innovators Than Small Ones?” Anita Campbell says,
“With limited resources in staff and financing, getting a new idea off the ground can be far more difficult and take longer than it does for a big company. And, since small companies are typically obsessed with saving money on legal fees, they may skip key steps that are essential to protect their ideas.”
I understand that small business obsession to save money, and while it’s true that resources don’t run as deep inside small companies as they do in corporations, what we can “afford” — on some level — is governed by perception. Ultimately, we can “afford” whatever we have to.
It’s just a matter of understanding the benefits for expenses like legal fees, the cost of marketing, staff training and better customer service. Once you get the value, you can always find a way to make it work.
Say what you need to say to keep yourself inspired, but do what you have to do to keep yourself moving forward.
Dirty Hands Photo via Shutterstock