September 21, 2014

When It Comes To Business, All Communication Is Marketing

Instead of leaving your marketing to others, it pays to learn the lay of the land, and then do the parts that work best for your personality — and contract the rest (because you don’t have to do it all yourself).

marketing communication

For the budget conscious small business owner, there are several ways to contract help. This ranges from paying high end professionals to college interns specializing in the service that you need. Truly, when it comes to getting help, where there’s a will, there is a way.

But before you start bringing people in to help with your marketing, you need a marketing plan that you understand. To develop your strategy you can do a few things.

1.) Pay for professional training and their team. In order to be a good driver you have to practice. Teachers, doctors and administrative assistants acquire training. And when it’s time to implementing an effective marketing strategy, it pays for you to learn from successful others. The training can save you time, money (in the long run) and confusion.

2.) Read great marketing books. Some of us are working with a smaller training budget, so grab a great book and make it a habit. At a minimum, as the seasons change, learn something new about marketing. This habit will lead to creative ideas when you need them the most.

3.) Wing it and watch it work. This philosophy is more effective after you have completed number one and two. Winging it without a sound marketing mind can be dangerous. But after all the training, there comes a time when you just have to jump off and fly.

Marketing Isn’t Easy For Every Personality Type…

However, it’s necessary for every business. Truth is, when it becomes important you find ways to get it done no matter what. In “Harness the Innovative Power of Introverts” Anita Campbell, Founder of Small Business Trends, says:

 “Technology can…help introverts collaborate.”

While Anita is talking about maximizing these personalities in a company environment, technology can also help the introvert market her business without leaving her shell.

Since your website is (should be) an automatic staple to your marketing strategy, it’s a perfect initial platform for any business, especially the shy business owner.  Your website is a way to share and spread your message without having to constantly put yourself out there (in a traditional sense).

Well Chosen And Well Placed Words… 

Pictures and videos on your site can speak for you while you rest or work one-on-one with a client. Since an effective website is more than just throwing up a brochure page, there’s plenty to pay attention to. To get you started or tweak what you have (as well as other aspects of your marketing) Ivana Taylor of DIYMarketing shares some must have tools for your business in “7 Technologies Marketers Can’t Live Without.”

In “Cultivate In-House Geniuses to Inspire Innovation” Anita also highlights the role that your employees play. She says that innovation can come from your team if you cultivate a genius environment (like Apple).  They can also become key players in your marketing strategy.

The Goal Is To Tune Your Employees In…

Create a team that gets excited by helping your clients, to turn them into experts about what you have to offer and how it can help your clients. These ground floor ambassadors hold a key position in your marketing.

When it comes to your business, all communication is marketing, so make the most of it.


Marketing Communication Photo via Shutterstock

3 Comments ▼

Jamillah Warner


Jamillah Warner Jamillah Warner (Ms.J), a poet with a passion for business, is a Georgia-based writer and speaker and the Marketing Coordinator at Nobuko Solutions. She also provides marketing and communication quick tips in her getCLEAR! MicroNewsletter.

3 Reactions

  1. I love the 3 suggestions you give about learning to become a better marketer. I have done all three. I would add that if someone hasn’t started their small business yet, they might try becoming more involved as an employee (the reverse of the last section). That way you learn more about marketing while being paid, rather than paying. Thanks for the great post.

  2. Jamillah–
    I like how you say “do the parts that work best for your personality.” Some people aren’t cut out to be on Twitter all day (I am!) and trying to force it will only result in you being disappointed with the results you get with social media!

  3. As an INTJ, networking was always very challenging for me. However, once I understood more about the inborn strengths of my personality type, I was able to handle it better. For me, learning about my personality type strengths, and thus weaknesses, allowed me to map out a plan to seek work that utilized my strengths, and also to slowly develop my weaknesses.

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