September 21, 2014

All Eyes Are on Facebook With Multibillion-Dollar IPO

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Facebook is a big deal these days, not just because of its multibillion IPO, but also because of the impact the social networking giant has on the 900 million who use its tools. Some of those are small business owners who depend upon FaceBook to provide services they cannot do without. That’s why today all eyes are on Facebook.

Facebook in the News

Facebook raises its IPO range to meet demand. The price range on the social network’s public offering rises from $34 to $38 per share, targeting a valuation exceeding $100 billion. As big as it has become, Facebook started from humble beginnings as a company founded in the Harvard dorm room of CEO Mark Zuckerberg. Reuters

Facebook founder gives up US citizenship. Billionaire co-founder of Facebook Inc. Eduardo Saverin gave up his U.S. citizenship recently ahead of the multibillion-dollar Facebook IPO in an effort to avoid a possible tax increase on top earners. Apparently he didn’t get the Warren Buffett memo about paying more taxes.  Bloomberg

“Hoodie Gate” a test of leadership. Whether you believe Facebook CEO Mark Zuckerberg’s insistence on wearing his signature hoodie at presentations connected to his company’s first public offering smacks of immaturity or individuality, it’s another sign of the important tone a leader sets for his/her organization. Computerworld

Why Use Facebook?

Facebook social ads, sponsored stories, promote engagement. Online advertising-management platform Marin Software reported an increase in the level of engagement on Facebook ads by 50 percent over the last 12 months. Are you using these for your business? AllFacebook

Why your business would want to be on Facebook. This important statistic should remain on your mind. There are 900 million and counting users of the massively popular social network. Think of the potential customer base Facebook represents. Pagemodo

How-To

How to use the Share button to amplify your message. To really get your content seen by your network on Facebook, having them like your most recent post just isn’t enough, says one blogger. Learn why the Facebook share button is your best friend here. Ryan Hanley

Getting noticed through Facebook ads. David Siteman Garland interviews Victoria Gibson, The Facebook Ad Queen, for a detailed explanation of how to use Facebook ads to build a brand and get noticed. Watch the video for more of Gibson’s insights. The Rise to the Top

Timeline Tips

Examples of great timeline pages for business. The latest look for Facebook pages gives businesses in particular an opportunity to get creative. Here blogger Rachel Parker shares some of her favorite timeline business pages thus far. Resonance

Timeline and other tools. The timeline isn’t the only change Facebook users, including business owners, have been through recently. Blogger Allison Semancik shares three tools that will help you come to terms. Idea Sprouts

Final Thoughts

Facebook isn’t the only game in town. Community manager Megan Eckman asks whether Facebook or Twitter is the better choice when promoting your business. Her answer is the same as I’m sure many of ours would be. “It depends on your customers!” CreateHype

1 Comment ▼

One Reaction

  1. I’m wondering, (with all of this buzz) if the decision by General Motors to pull out of Facebook advertising will affect the stock price or the amount of people that will be getting in.

    If I had the opportunity to buy some FB stock early–I don’t think I would. Lots of air. (Lots of potential customers, too!)

    The Franchise King®

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