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Demand for Video Among Small Businesses Continues to Grow

Posted By Small Business Editor On May 9, 2012 @ 5:30 am In Small Business News | 6 Comments

Small businesses continue to jump on the video bandwagon. We’ll look at the trends for video marketing, examine the opportunities your small business has to shine with online video, and offer some tips and ideas you might consider to get started with video today. Read on:

YouTube Opportunities

Top small business uses of video [1]. Video offers small businesses an inexpensive way to reach an ever larger audience. One post looks at the opportunity for video marketing, particularly on the popular video sharing site YouTube. What video message could you share? Startup Smart

YouTube offers a new element to the AdSense mix [2]. At the end of April, YouTube announced the opportunity to buy video ads on the popular video sharing site, similar to the way AdSense ads have traditionally been sold. YouTube seems certain the new opportunity will appeal to small businesses. What do you think? The New York Times

Online Video Success

Seeding and the future of video marketing [3]. If the future of marketing is indeed online video, Josh Warner can be regarded as a prophet. Small businesses may have the edge in a field where the key component is simply creativity. How can you make your small business message go viral? ReelSeo

Stats You Should Know

Other businesses are spending [4]. Are you? Recent statistics suggest that video continues to be the fastest growing online ad format. Many businesses clearly understand the huge opportunities offered by this format. How will your business compete? eMarketer

The future of display advertising [5]. Not too surprisingly, two years ago Google predicted that by 2015, “50 percent of ad campaigns will include video ads bought on a cost-per-view basis.” Will your business’s ads be among them? Google Blog

The Future of Marketing

Small businesses should tap into video consumption [6]. The increase in curated video consumption offers a huge opportunity for small businesses. What are you doing to prepare for this trend and to position your small business to succeed? StreetFight Inside the Business of Hyperlocal

Addressing myths in your online marketing [7]. Many of these myths surround video in this great overview that tells you what you should be doing as much as what you shouldn’t. Online video presents real opportunities for your business. Don’t believe anything else. Search Engine Land

Simple Tools & Tips

Tools you can use [8]. Here’s a run down of eight video editing tools that should make creating your online video message a snap. Video can be a powerful marketing tool for your small business, so check out these tools that can help you create a video customers can’t ignore. Small Business Trends

Don’t sweat that next online video [9]. These simple tips should make online video production a breeze. If you are intimidated by the thought of creating quality video on your own, don’t be. The simple method in this article is great for beginners. Tweak Your Biz

Trends to Watch

Demand for video skills grows [10]. Along with a growing interest in online video comes increased demand for skilled help to produce videos. Small businesses will face increased competition when hiring those who can produce video, as the demand for firms and freelancers having video skills is 68% higher in the first quarter of 2012.  Check out this report based on recent Elance data. Small Business Trends


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URL to article: http://smallbiztrends.com/2012/05/demand-video-small-businesses.html

URLs in this post:

[1] Top small business uses of video: http://www.startupsmart.com.au/advertising/10-top-small-business-uses-of-youtube-videos/201205036176.html

[2] YouTube offers a new element to the AdSense mix: http://mediadecoder.blogs.nytimes.com/2012/04/23/your-ad-as-seen-on-youtube/

[3] Seeding and the future of video marketing: http://www.reelseo.com/video-seeding-beginning-conversation-josh-warner-feed-company/

[4] Other businesses are spending: http://www.emarketer.com/Article.aspx?R=1008815

[5] The future of display advertising: http://googleblog.blogspot.com/2010/09/what-does-future-of-display-advertising.html

[6] Small businesses should tap into video consumption: http://streetfightmag.com/2012/04/25/as-more-users-consume-local-video-smbs-need-to-stay-ahead-of-the-curve/

[7] Addressing myths in your online marketing: http://searchengineland.com/mythbusting-why-video-should-be-a-core-search-marketing-tool-14098

[8] Tools you can use: http://smallbiztrends.com/2012/03/8-video-editing-tools.html

[9] Don’t sweat that next online video: http://tweakyourbiz.com/marketing/2010/07/08/simple-tips-to-produce-online-video-part-2/

[10] Demand for video skills grows: http://smallbiztrends.com/2012/04/creative-skills-demand.html