September 19, 2014

Facebook Launches SMB-Focused Webinar Series

The weather may be getting warmer but school will be in session all summer long. In fact, for some small business owners, Facebook University starts today!

It was announced yesterday that Facebook will be rolling out two new webinar series aimed at the small to mid-sized business community. Both tracks will be held in the virtual Facebook Classroom and will be aimed at business owners with different skillsets.

Weekly Tuesday Webinars: Beginning on Tuesday, May 15 at 9:30 PDT, Facebook will being hosting weekly Tuesday webinars designed to introduce business owners to the Facebook advertising platform. These webinars are intended for newbies who don’t yet have experience using Facebook ads.

Bi-Weekly Wednesday Webinars: Starting Wednesday, May 9 at 9:30am PDT (that’s today!), Facebook will host a bi-weekly Wednesday webinar series designed to educate small to mid-sized businesses and agencies on best practices and new ad products, such as Offers and real-time Page Insights. The schedule and themes for the Wednesday webinar series are listed below:

May 9th, Overview of Facebook’s 4 Steps to Business Success
May 23rd, Step 1: Build your Page
June 7th, Step 2: Connect with fans with Ads
June 20th, Step 3: Engage your fans with quality content
July 5th, Step 4: Influence the friends of your fans

Facebook says that the goal of these webinars is to better arm businesses – those both new to Facebook and more experienced – with the latest tips and product information. These sessions will also take questions from viewers to address specific inquiries businesses may have, so if you’ve been having difficult wrapping your head around any of Facebook offerings, make sure you show up armed with questions.

Good on Facebook for being proactive about educating small business owners on all the different options available to them through the Facebook platform. This announcement comes right on the heels of Facebook Offers being rolled out to Local US Businesses, so it’s important that SMBs feel like Facebook understands their needs and shows how its products can help address them. Whether it’s learning how to use Facebook Offers or still getting acquainted with the powerful targeting options through more traditional Facebook advertising, there’s a great opportunity for small business owners to grow their businesses via Facebook. The more Facebook can step in and help educated its audience, the more everyone – Facebook, SMBs and customers – benefit.

Whether you’re totally unfamiliar with Facebook’s ad platform or you’ve been waiting for the perfect excuse to give it a try, these webinars should serve as a great way to get your feet wet and learn a little bit about the opportunities that await for you on the site.

Will you be tuning in?

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Lisa Barone


Lisa Barone Lisa Barone is Vice President of Strategy at Overit, an Albany Web design and development firm where she serves on the senior staff overseeing the company’s marketing consulting, social media, and content divisions.

4 Reactions

  1. Nice find on this. Forwarded to partners.

  2. I sat in on some SMB webinars late last year and they were quite helpful. Thanks for the heads up Lisa.

  3. Be interesting to attend these, coming from Facebook itself. Thanks for the headsup!

  4. This is such a great idea for businesses who are looking to keep social media in house or even just learn the basics. Great find!

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