Google houses an incredible amount of information about how to get your site up, running and ranked in the dominate search engine. Between the Support pages, the information tucked away in Webmaster Central, the forums, and the content they share on blogs, any question a webmaster could have about their site has probably already been answered. However, because the content is spread out and so vast, it can be pretty hard to find the answer you’re looking for, especially for SMBs who aren’t as familiar with terminology or concepts as they’d like to be.
Lucky for us, Google is helping to solve this problem with the help of the recently announced Google Webmaster Academy.
Garen Checkly from the Google Search Quality Team, has announced the creation of the new Webmaster Academy  which Google says is “designed to walk business owners through the information they need to get their site up and running in easy to understand steps”. Finally, the answers you were looking for, centralized so you can actually find them.
As the name suggests, the content in Webmaster Academy will be laid out in a syllabus-style format where site owners will be able to navigate between 19 different subject lessons to improve their knowledge and increase their visibility in the Google search results.
There’s a little something for everyone here as topics range from:
- How to get online for free
- Creating a Google Places listing
- Using Google+
- Adding your site to Webmaster Tools
- Making your site easy for Google to crawl
- What makes great content
- And a lot more!
Once you click into any of the subject areas, Google will provide a tutorial on that topic, defining key terms and processes, offering links to inking off to additional Google resources, and providing video instruction, where applicable. For Google, this is a great way to highlight all of the content they have in their arsenal and make it findable. As a business owner, this is a great way to benefit from all the free resources that Google has created for webmasters. I especially like that Google is providing links for SMBs to dig even deeper into topic areas. It turns the Academy into an even more valuable resource than it would be on its own.
If you want to “graduate” from the Google Webmaster Academy, simply hit all 19 sessions and Google will acknowledge your effort.
However, the real payoff will come when you’re able to implement all of this new knowledge on your Web site and see your site attract not only new rankings, but new visitors. And if you follow all of the advice Google so clearly lays out here, you should have no problem doing that.