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The Mobile Trend: 10 Things to Know

Posted By Small Business Editor On May 14, 2012 @ 5:30 am In Small Business News | 3 Comments

The trend toward mobile, including use of check-in sites, is increasing. Your customers and competitors increasingly are taking advantage of the mobile revolution.  What about your business — are you ahead of this curve, keeping up, or totally unaware?  This roundup looks at 10 mobile trends and resources, to help you run and grow your business:

Mobile Use May Bring Downsides

Facebook used more via mobile devices than via Web [1]. A recent comScore report indicates Americans spend more hours on Facebook’s mobile site and apps than on the the classic Web interface. As the report points out, for advertisers that’s a problem, because the mobile feed doesn’t display nearly as many ads as the regular website.  And the mobile interface may not display other things. Do you know what else of your Facebook presence may not be displayed to followers – have you checked lately?  TechCrunch

Steps for Small Businesses

Optimize your site for mobile users [2]. Is your site optimized for mobile visitors?  Features such as pulldown boxes and collapsible links make a site much more mobile friendly. MyWifeQuitHerJob.com

Securing mobile devices is a critical step [3]. Protecting the data on mobile devices must be an important priority for businesses as these tools are used more and more. So what steps can be taken to make sure your mobile devices never become a liability? Small Business Trends

Check-in Expands

New Yelp check-in app means mobile feedback [4]. A new app called Check-In Comments lets users leave instant reviews or tips as soon as a friend checks in at a restaurant or other establishment. The new Yelp app shows one way mobile check-in will transform customer feedback. WebProNews

Check-ins at Foursquare and location services rise [5]. According to a Pew Research Center study, one in 10 adults now checks in with Foursquare, Gowalla and other geosocial services. Does your business have a physical location?  If so, are you taking location-based services into account in your marketing? Marketing Land

The state of location-based services [6]. With the emerging importance of mobile and its location-based capabilities, it’s important to look at how far leading services have actually progressed. The marketing implications of these services are clear. Computerworld

More Apps Emerge

Workers getting mobile too [7]. Customers aren’t the only ones moving around and interacting by mobile device more often these days. Having an increasingly mobile work force has its advantages as well. To that end, apps that enable them are part of the future. Smallbiz Technology

Check out these 65 mobile apps for your business [8]. Mobile tools abound and, what’s more, many have been developed for use in a lot of business management areas. If you want to see how many ways mobile technology can improve productivity, consider how you might use some of these. Small Business Trends

More Trends to Watch

Mobile as competitive advantage [9]. According to one study, 85% of small businesses are using smartphones to improve productivity. Business 2 Community

Mobile payments could be a game-changer [10]. And not just for consumers. As options for mobile payments expand, more and more small businesses have signed on. The capability allows businesses to take advantage of a clear market trend. WSJ


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URL to article: http://smallbiztrends.com/2012/05/mobile-trend-key-things.html

URLs in this post:

[1] Facebook used more via mobile devices than via Web: http://techcrunch.com/2012/05/11/time-spent-on-facebook-mobile/

[2] Optimize your site for mobile users: http://mywifequitherjob.com/how-to-organize-your-mobile-website-to-maximize-usability-and-sales/

[3] Securing mobile devices is a critical step: http://smallbiztrends.com/2012/05/how-to-secure-and-protect-mobile-devices.html

[4] New Yelp check-in app means mobile feedback: http://www.webpronews.com/yelp-rolls-out-check-in-comments-2012-05

[5] Check-ins at Foursquare and location services rise: http://marketingland.com/check-in-service-usage-has-more-than-doubled-in-past-9-months-study-says-11792

[6] The state of location-based services: http://www.computerworld.com/s/article/9226785/Location_based_services_Are_they_there_yet_?taxonomyId=77&pageNumber=1

[7] Workers getting mobile too: http://smallbiztechnology.com/archive/2012/05/five-great-apps-to-improve-mobile-workers-productivity.html/

[8] Check out these 65 mobile apps for your business: http://smallbiztrends.com/2011/04/small-business-mobile-applications.html

[9] Mobile as competitive advantage: http://www.business2community.com/mobile-apps/small-business-it-trend-mobile-technology-as-a-competitive-advantage-0176550

[10] Mobile payments could be a game-changer: http://online.wsj.com/article/SB10001424052702304363104577393010796921168.html