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New Shopping Habits: When Your Clients Go Mobile
Posted By Jamillah Warner On May 17, 2012 @ 8:30 am In Technology Trends | 5 Comments
How do you know that you’re making the right move? As a small business owner you’re always evaluating and deciding, watching and then doing, discovering and then digging in. You’re a shopper.
Every piece of software, office equipment and service that you purchase for your business is a shopping experience:
You have a certain type of shopper’s behavior — the same is true for your potential clients.
The question is: What are their shopping habits and how can you become a more integral part of it? When making the most of your clients shopping experience here are two new behaviors to consider.
As long as the mobile internet connection is strong, then it’s nothing to whip out that smart phone and run a quick online search for the item you’re interested in. I do it often, especially when I’m out with family, clients, or friends (that’s just about everybody). While they talk to the sales associate, I search and discover other locations and prices for the same item. Of course, price isn’t the only factor (and often times its not even the primary one) in a purchase (customer experience goes a long way).
But here’s the deal: as we put our cell phones to greater use, your mobile web presence becomes more important to your business.
Can shoppers discover the right kind of information about you on the spot (i.e. location, reviews, price range, hours of operation)? Do you have a web presence and is it mobile friendly?
In “5 Internet Marketing Predictions for 2012 ” Susan Payton laments about our inability (in the U.S.) to use our “phones to pay for things.” Since mobile spending is fun when you can find the right app, I understand her complaint (and I’m excited about her prediction that there will be “more effective apps in 2012”).
One of my favorites, so far, is the Starbucks app (new to me). It tracks your gift card money, so no matter how many cards you receive for your birthday they’re all logged into the same place (once you set it up).
It also tracks your purchases (as long as you use the app or the gift card to pay). It gives you points and rewards (like free soy milk, free refills on certain drinks) that’ll keep you coming back for more. It’s a smart and fun little app. I like it so much that I found myself at the grocery story trying to pay with my cell phone (didn’t work).
It’s true that everybody doesn’t have or even like Androids, iPhones and Blackberries — I know some people who still prefer a simple flip phone. So before you go out and spend money on designing an app for your company, check your market.
If they are heavy smartphone users, then it’s time to set up that mobile friendly website and start brainstorming about that app; of course, it has to smart, easy to use and fun or it’ll just get lost somewhere on your phone (you know that place where glitchy apps go to die).
Internet connections for cell phones are stronger. Shoppers are mobile and more tech savvy. Is your web presence in front of this trend? Behind it? Or Missing in action?
Mobile Device shopping  Photo via Shutterstock
Article printed from Small Business Trends: http://smallbiztrends.com
URL to article: http://smallbiztrends.com/2012/05/shopping-habits-mobile-savvy-clients.html
URLs in this post:
 5 Internet Marketing Predictions for 2012: http://smallbiztrends.com/2011/12/5-internet-marketing-predictions-2012.html
 Mobile Device shopping: http://www.shutterstock.com/pic-101710765/stock-photo-sweet-lady-typing-a-short-message-on-her-mobile-phone-her-male-friend-can-be-seen-in-the.html