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Is Your Website Taking A Vacation Before You Do?
Posted By David Langton On June 17, 2012 @ 2:00 pm In Marketing Tips | 6 Comments
For small business owners there is never enough time to get everything done. It’s hard enough to take time for yourself and your family. Yet shouldn’t technology allow you to do more, so that you can take some time off?
Unfortunately, many small business websites are already in vacation mode with content that is out-of-date, nonfunctioning, confusing or ineffective. Your website may be sending out the wrong message to your clients. You must make sure that your website – the primary billboard for your company – is working for you.
How can you get your website on track, so that you may take the well-needed vacation? Review this simple checklist to see if your website is earning its keep:
1. How much money are you losing because your website doesn’t capture leads?
2. How up-to-date is your website?
3. Is it easy to find you on the Web?
4. Can mobile smart phone users see your website?
5. Does your website reflect the real you and tell users who you are?
An up-to-date website that matches your company’s standards of quality is an important way to be sure that your visual marketing is supporting your mission.
Remember, your website is not just about getting impressions…but making impressions. When you keep your website in working order, you can take some time off and keep your business running 24/7.
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