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Facebook Testing New Shareable Ads

Posted By Anita Campbell On July 18, 2012 @ 6:00 pm In Social Media | 7 Comments

In the world of online advertising, companies like Google and Facebook are constantly updating their practices to meet the demands of all sorts of businesses, as well as improving interaction and usability to attempt to grab the attention of today’s consumers.

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In keeping with such updates, Facebook has just begun testing a new feature that would allow businesses to make their online ads shareable on Facebook.

Mashable discovered the shareable ad unit [1] on BuzzFeed [2], which played host to a “featured partner” ad spot for Hidden Valley Ranch. Facebook confirmed that they are testing the new sharing feature, but did not announce how many companies are involved or any other details about the test.

If the shareable ads become available to all advertisers, companies that opt in would have the opportunity to purchase ads on other websites that would include a “share on Facebook” link, which leads users to the company’s website. Once on the company’s website, users can easily post the ad to their Facebook timeline for their entire social network to see.

The new shareable ad feature would be a completely new way for companies who don’t already advertise on Facebook to reach a new audience. And the companies that do already advertise on Facebook may be able to reach even more consumers, the thought being that some consumers might be more likely to click an ad if they see that it was shared by one of their friends.

Facebook has not released pricing information for the shareable ads yet, as the feature has only been made available to a select group of advertisers. So it remains to be seen if the feature might be feasible for many small businesses. If shareable ads are not made affordable for small business budgets, then the advertising options available on Facebook may become more one-sided in favor of large companies with huge online ad budgets.

Facebook’s current advertising menu includes features like promoted pages and sponsored stories, which aim to garner more Facebook fans and to have more fans see important posts from a company’s Facebook page. The new shareable ads, if Facebook decides to move forward with the idea, wouldn’t necessarily have any impact on a company’s Facebook page or Facebook fans.

For more information about advertising on Facebook and to keep up with announcements about new features, you can visit Facebook’s advertising page [3].

Share Button [4] Photo via Shutterstock


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URL to article: http://smallbiztrends.com/2012/07/facebook-testing-new-shareable-ads.html

URLs in this post:

[1] Mashable discovered the shareable ad unit: http://mashable.com/2012/06/13/facebook-offsite-ad-shares/

[2] BuzzFeed: http://www.buzzfeed.com/

[3] Facebook’s advertising page: http://www.facebook.com/advertising/

[4] Share Button: http://www.shutterstock.com/pic-84970567/stock-photo-share-it.html