October 25, 2014

Two Reasons To Check Back In With Yelp

Who doesn’t love Yelp? As small business owners and consultants, many of us love Yelp. It gives us the ability to advertise and unlock our businesses, provides access to cool tools to learn more about our audience, and it helps others find us by aggregating reviews and giving us social proof. What’s not to love?

If you haven’t taken the time to claim and build out your Yelp presence, below are another two big reasons you’ll want to pay attention to the local powerhouse. There’s some cool stuff going on over at the world of Yelp that you may not have heard about.

1. Bing & Yelp Pair Up For Content

As SMBs and consultant, it’s a constant fight for visibility. We want our customers to find us and to find the information about our businesses that will lead them to want to learn even more or visit us offline. Well, guess what? Thanks to a new partnership between Yelp and Bing, finding Yelp content is about to get a whole lot easier.

As of last month, Yelp content will now be heavily integrated into Bing Local pages, meaning that searchers will be able to scan reviews, business information, photos, and more directly from the Bing search results page. To get an idea of what the integration will look like, Bing offered up some screenshots.

As a searcher, this means that now you’ll see Yelp-provided content in with the rest of your search results so you won’t have to make the extra click and go to Yelp directly.

As a business owner, this is means now is the time to go claim and optimize your Yelp listing if you haven’t already. This content is being made considerably more accessible to relevant searchers, so you want to make sure they’re finding the right business information and that you’re getting plenty of positive reviews for Yelp and Bing to show off.  Get that review strategy kicked into high gear and show off what you can offer directly from the search results.

2. Pictures Are Alive At Yelp

The next interesting bit of Yelp news comes directly from Yelp itself. Yelp recently shared that a picture is worth 1,000 Yelps. What does that mean? It means Yelp did the numbers and found that users searching Yelp spend 2 and a half times as much time on a business page with photos as opposed to one without.

Hello, this is your customer speaking. If you haven’t uploaded pictures to your business listing, I suggest you hop to it. Now.

If you’re not familiar, Yelp allows business owners the ability to add photos to their profiles for absolutely no charge. Yelp encourages businesses to share photos of their food, their exteriors and interiors, staff, specials, popular items, renovations, before and after shots, etc. You may remember that Google was also encouraging business owners to add photos to their business listings, so take those photos once and use them all over the Web.

If you want to spice up your photos and get lots of different angle, SMBs may also want to encourage customers to upload photos on their behalf and add them to Yelp themselves. This is another great way to make your profile more dynamic and attract more eyeballs. With Yelp content now showing up in Bing, it’s just more incentive to flush out your profile and get those eye-catching images into the search results.

If you haven’t checked in with Yelp lately, now may be a good time to give that business listing a little spruce. Your customers and the search engines are watching.

4 Comments ▼

Lisa Barone


Lisa Barone Lisa Barone is Vice President of Strategy at Overit, an Albany Web design and development firm where she serves on the senior staff overseeing the company’s marketing consulting, social media, and content divisions.

4 Reactions

  1. Great post. If your employees are young enough, do you think it is a good idea to have your employees take over management of a yelp or Google local page? Or is this something a SEO person should always do?

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