Pinterest can be a valuable social tool to help brands build their network and increase traffic to their websites. That’s especially true for businesses that have something visual to share such as ecommerce businesses, design businesses or businesses that use photos, videos and infographics.
But just using the site itself might not garner the best possible results. It has an elegantly simple interface – but it is barebones when it comes to features. It doesn’t notify you with alerts. It doesn’t have analytics. It doesn’t let you schedule your activity.
That is why you need add-on tools. We’ve chosen 6 “pinteresting” tools you may not be aware of that can make your business more successful on Pinterest, and help you understand its impact on your brand.
Here are our picks of six online tools have sprouted up recently that can help businesses get the most out of Pinterest:
PinGraphy  – This tool allows users to schedule pins so they go up on the site at specific times. Businesses that use Pinterest to drive traffic to their sites might find that their customers are more likely to click over at certain times. Particularly for business owners that might reserve pinning for the late night hours, this type of tool could definitely help your pins be seen by more pinners or prospective customers.
PinAlerts  – This Web service sends alerts via email when someone pins something from your website. Businesses can add their sites to the PinAlerts list and then see which users are visiting their site and when, along with what type of content they find interesting enough to pin. Here are 5 ways to use PinAlerts .
Octopin  – This analytics tool gives insights into the effectiveness of Pinterest marketing campaigns. Users can measure clicks from particular pins, re-pins, popular pins, and even demographics data about their followers, as well as manage campaigns, contests, comment conversations and more.
Lexity  – This tool can give online retailers an idea about what products are reaching the most people on Pinterest. The report contains information about a site’s most pinned products, along with the competitive landscape and pinners who most influence your network and those who share the content from your site.
Pinerly  – This is an all-inclusive Pinterest dashboard that allows users to manage their posts, optimize content through posting times and descriptions, and measure how Pinterest content is received by your followers. Pinerly aims to maximize the effectiveness a brand’s pins while minimizing the number of sites and accounts needed.
ViralHeat  – This social media monitoring and analytics tool recently announced integration with Pinterest. Though the service is paid, it can monitor pins by keyword, find influencers, and and provide relevant statistics and analytics information that brands might find useful.