Social media is quickly becoming a main focus of marketing for small businesses. Social media is an excellent tool to build a community around your product or service, expand your target market, and to listen to what your customers want. It’s clear that social media is valuable, but measuring social media ROI proves to be a challenge.
Luckily, there are numerous free and low cost tools you can use to measure your social media activity. Do you want to know the increase in brand mentions? The number of conversions directly related to social media efforts? The growth rate of your online community? Know what you are measuring and why when choosing your social media monitoring tools.
Here’s a list of 20 free social media monitoring tools worth checking out:
1. Hootsuite 
Hootsuite is a web-based dashboard that allows you to monitor multiple social networks in one place. You can collaborate with fellow employees, schedule messages, and assign tasks to your team. It’s particularly great for managing multiple accounts on the same platform. This is one of my personal favorites.
2. Klout 
Klout provides an influencer score based on your social media activity. Your Klout score is determined using over 400 variables. In addition to working on your own Klout score, you can look at your influences and who you influence to regularly share content that is of the highest quality from trusted sources.
3. TweetReach 
Who is reading your tweets? How is it being shared? What is the measured impact of what you’re putting out there? TweetReach is a social analytics tool that helps you capture this valuable information.
4. TwentyFeet 
TwentyFeet aggregates your activity from various social media platforms so you can get the full picture of your online presence. Then, you can determine which of your activities are most valuable.
5. Twitalyzer 
Measure your impact, engagement, and influence on Twitter with this tool. They offer three plans, depending on your needs, Individual, Business and Agency, all at a very reasonable price. They do offer their three most popular reports for free, so just connect your Twitter account and start Twitalyzing.
6. PeerIndex 
Use this tool to determine your online authority and who your online brand advocates are. Learn which topics are best for you to focus on and who to connect with to spread the word.
7. Facebook Insights 
This dashboard gives you all of the analytics data related to your Facebook page so that you can track growth and impact. Use the Insights to better understand your followers and reach the right audience.
8. SocialMention 
Track and measure who is talking about you, your company, your product, or any topic related to your industry. SocialMention pulls data from hundreds of social media services to give you the most accurate, real-time information.
9. SocialPointer 
This tool allows you to track and monitor social mentions and respond in real-time. Find potential customers, listen to what your competitors are saying, and get immediate feedback about your business.
10. SocialBro 
Manage and analyze your Twitter account with SocialBro. This tool gives you detailed information about your Twitter community so that you can interact with followers more efficiently and garner the best results.
11. FollowerWonk 
This Twitter analytics service, now owned by SEOMoz, allows you to understand and sort your followers. Learn when your influential followers are most active so that you can select the best times to engage your community and to ensure you’re reaching the right people at the right time.
12. HowSociable 
Measure your brand’s impact online with this tool that provides you with a magnitude score. The score analyzes your level of activity online so that you can determine whether you have enough of a presence.
13. Seesmic 
Manage all of your business’ social media accounts in one place with Seesmic. Quickly view and respond to social activity in real-time even from your mobile devices.
This is a great tool for managing your conversations on social networks. Engag.io provides you with valuable insights into the people you are talking to via social media and also gives you a place to track whether or not you’ve responded.
15. TweetDeck 
Arrange feeds from all of your social networks in one place using the TweetDeck dashboard. You can also schedule tweets and set-up customizable feeds for your social search needs.
16. Brand Monitor
Track your brand across numerous social media sites. Find where conversations relevant to your business are taking place so that you can start becoming an active social media participant. Learn trending keywords and measure conversation engagement to help bring more valuable brand content to social media platforms.
17. Kred 
Similar to Klout, Kred mines social data to give you a Kred score. The score is a combination of your influence and your outreach activity. Kred measures how often you tweet or post, how people interact with you, and the growth of your audience. Kred gives you a detailed breakdown of your score so that you know exactly where you should improve and the areas in social that are working well for your company.
18. Google Analytics Social Reports 
Nicely integrated into your Google Analytics platform, Social Reports helps measure how social traffic is directly impacting your conversions. Using an overview of your social networks, this tool allows you to visualize your social traffic so that you know where your time is best spent in the social world.
19. TwitterCounter 
TwitterCounter tracks Twitter users to give you statistics and usage information for your account. This service offers a very basic free package with graphical data, but you can pay a bit more for access to an account comparison feature, more updates, report exports, and more.
20. Topsy 
This is a real-time social search engine. Sort through the latest social activity related to your industry, brand, or community and apply that knowledge to future business decisions.
There’s a lot of overlap in the services these social media monitoring tools provide. It’s most important that you find the tool that aligns with your business needs and personal preferences.
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