In order to measure social influence, there are many factors that must be considered, so a simple numerical score might not be able to tell the whole story. Sites like Klout and Kred have faced some criticism for this exact reason. However, Klout recently redesigned its service to include a more inclusive social analysis, rather than just a score based on numbers. And now Kred is also changing the way it presents information with its new feature, Kred Story.
Kred Story arranges a user’s social media posts from an array of sites, creating a sort of collage similar to that of social dashboards like RebelMouse. But what makes Kred different is that it takes all of this information and uses it to analyze social influence. Users can click on their posts and see how many retweets, replies, or other interactions they received, and from whom.
This visual representation of social influence allows users to dive deeper into their network to actually learn what types of posts garner the most interaction and results. Instead of just viewing a number and trying to increase that number over time without any real guidance of how to do so, users can see all their posts together and compare them, so they can decide what is working for them and what they might need to change.
Kred users can also view posts associated with a certain topic or hashtag. This type of feature could allow businesses to monitor social conversations about their brand or about their industry as a whole. They can also use the tool to find influential people in their network or industry.
Kred isn’t as widely used as other social influence measuring systems like Klout, but it does present information in a different way and using a different set of factors, so businesses or social media users that want to dive deeper into their social influence summary might consider using it.
Currently, Kred Story is based mainly around Twitter, but also includes some information from Facebook. The company hopes to add integrations with more sites like Google+ and LinkedIn in the future.