For small businesses looking to hire help or just outsource a few tasks, recruiting tools can often seem complicated, especially for businesses that aren’t large enough to have someone who’s specifically in charge of finding new talent. Work.io is a startup that aims to help connect companies with people who can help, but it does so in a new kind of way that may seem more familiar.
The site, which launched last week, positions the company looking to hire as the “buyer” and creates a sort of online shopping experience for professional talent.
Businesses can browse through the specific skill sets and experience they’re looking for, whether it’s legal research, lead generation, or anything in between. Companies can also specify whether they need quick help for one specific project, or potentially a larger workload.
Once companies use the Work.io template to specify their needs, the site then finds relevant matches in its database and pitches the job to potential workers. They can then respond to the posting, including information such as rate, skills, experience, and bio.
Companies can see who is responding and how many individuals they’ve reached with their posting in real time. They also have the opportunity to reach out and speak with anyone involved at any time throughout the process.
Anyone can create a profile on the site, but Work.io controls who has access to the actual site database based on how well their skills and expertise match up with demand from businesses. So instead of wading through classifieds or creating a post on a general recruiting site, users of Work.io have access to a sort of curated list of potential help.
For companies, this type of site could potentially simplify the whole recruiting process by turning it into a more familiar kind of user experience, like an online marketplace. But it could also be helpful for business professionals who want to market their existing skills to gain freelance or consulting work. The constant stream of leads targeted to your experience could not only help freelance workers or very small businesses gain jobs, but it could also help create contacts in industries where you may continue to find work in the future.
However, this isn’t the only site currently available that matches companies with new talent. Services like oDesk  and Taskrabbit  that help companies outsource certain jobs and tasks have been gaining some popularity and support in recent months.
But Work.io  claims to have a more simplistic approach and fewer hoops for companies to jump through when looking to hire.