August 20, 2014

Work.io: An Online Marketplace for Hiring Help

For small businesses looking to hire help or just outsource a few tasks, recruiting tools can often seem complicated, especially for businesses that aren’t large enough to have someone who’s specifically in charge of finding new talent. Work.io is a startup that aims to help connect companies with people who can help, but it does so in a new kind of way that may seem more familiar.

Work.io

The site, which launched last week, positions the company looking to hire as the “buyer” and creates a sort of online shopping experience for professional talent.

Businesses can browse through the specific skill sets and experience they’re looking for, whether it’s legal research, lead generation, or anything in between. Companies can also specify whether they need quick help for one specific project, or potentially a larger workload.

Once companies use the Work.io template to specify their needs, the site then finds relevant matches in its database and pitches the job to potential workers. They can then respond to the posting, including information such as rate, skills, experience, and bio.

Companies can see who is responding and how many individuals they’ve reached with their posting in real time. They also have the opportunity to reach out and speak with anyone involved at any time throughout the process.

Anyone can create a profile on the site, but Work.io controls who has access to the actual site database based on how well their skills and expertise match up with demand from businesses. So instead of wading through classifieds or creating a post on a general recruiting site, users of Work.io have access to a sort of curated list of potential help.

For companies, this type of site could potentially simplify the whole recruiting process by turning it into a more familiar kind of user experience, like an online marketplace. But it could also be helpful for business professionals who want to market their existing skills to gain freelance or consulting work.  The constant stream of leads targeted to your experience could not only help freelance workers or very small businesses gain jobs, but it could also help create contacts in industries where you may continue to find work in the future.

However, this isn’t the only site currently available that matches companies with new talent. Services like oDesk and Taskrabbit that help companies outsource certain jobs and tasks have been gaining some popularity and support in recent months.

But Work.io claims to have a more simplistic approach and fewer hoops for companies to jump through when looking to hire.

2 Comments ▼

Annie Pilon - Staff Writer


Annie Pilon Annie Pilon is a staff writer for Small Business Trends, covering entrepreneur profiles and feature stories. She is a freelance writer specializing in marketing, social media, and creative topics. When she’s not writing for her various freelance projects or her personal blog Wattlebird, she can be found exploring all that her home state of Michigan has to offer.

2 Reactions

  1. Is Work.io physically located in the British Indian Ocean Territory? ;)

  2. It’s good to see another startup bringing in fresh ideas to compete with strongholds like oDesk and Elance. Sites like oDesk have become pretty robust over the years too with features like periodical screenshots that I enjoy using.

    I’ve registered and navigated around the site for a while. It seems like jobs or projects are going to be distributed based on their system or algorithm. It takes out the headache of browsing through list after list of candidates and workers will have work automatically assigned to them.

    However, for myself personally, I don’t really trust a worker that I’m about to pay for unless I have seen things like ratings from previous employer, past work and samples. Perhaps it’s just me.

    I’ll definitely keep myself updated on what work.io is up to.

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