Ebay Launches Redesign, Adds Pinteresty Flourish

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Ebay, one of the sites that truly put e-commerce on the map, has announced a redesign including features borrowed from one of the hottest new social sites of the last few years,Pinterest. In our roundup, we look at the latest news in the e-commerce world, then focus in on how small businesses are using e-commerce today.

Grand Reopening

Renovating the storefront. After years as an industry leader and a recent renaissance with new features and an expanded business model, eBay is now completely remaking itself in the recognizable image of a certain distinct, new social media star. Yes, don’t be surprised if you find some of eBay’s latest changes a bit Pinteresque. The Next Web

Pinterest for sales. Forget the eBay redesign for a moment. Even without the online auction and e-commerce giant’s latest transformation to look more like Pinterest, the unique new social site has been boosting the efforts of online entrepreneurs all on its own. Here are seven ways Pinterest can improve online sales for your business. Wishpond

Marketing Mojo

E-commerce game-changers. If you’re already running an e-commerce business, or just starting an e-commerce component to your existing operation, you will want to check out four sites that are changing the industry. From bringing in customers to setting up your online store, Christopher Wallace, vice president of sales and marketing for Amsterdam Printing, introduces sites that offer an amazing array of possibilities. Get Busy Media

Marketing your storefront. Building your e-commerce site is only part of the job, writes blogger and business owner Ryan Franklin. It’s also critical to attract paying customers and to keep them coming back for more. To accomplish, this, Franklin says, you will need more than just products. You will need valuable information that makes your Website a destination point. UPrinting

Window Dressing

The lure of layaway. Layaway is popular again due to the Great Recession and its crippling impact on consumer credit. What’s more, brick and mortar stores like Sears and Kmart aren’t the only businesses rolling out this pay by the month option to serve their customers, says business writer Rieva Lesonsky. E-commerce businesses are also getting involved. Network Solutions

Making converts. As we mentioned earlier, marketing your e-commerce site requires more than just a storefront. It requires compelling content that encourages customers to buy and come back for more. If you’re wondering about the kind of verbiage that turns visitors into buyers, blogger Tom Ewer has some insight to share. MyWifeQuitHerJob

Endgame

Last but not least. Another social media giant is expected to wade into the market soon, boosting the growth of e-commerce tremendously. We’re talking about the anticipated launch of Facebook’s new “Gifts” feature, coming soon. The feature will enable friends to buy and send each other gifts, but will also offer the opportunity for businesses to add products to the list of items for purchase. Forbes

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