Email marketing is a widely used tool among all types of businesses, but these campaigns can only garner results if they appeal to consumers and don’t contain critical errors. Now, companies have options to help ensure their customers don’t receive emails littered with errors and sub-par content.
EmailSuccess is a free, automated tool for helping businesses test their email marketing campaigns to make sure they are error free and optimized for target audiences.
Felix Ngassa, Email Marketing Specialist for EmailSuccess says:
“We are convinced it will cause a change in the email marketing world both from the point of view of agencies who will be able to easily test and improve their emails, and also for client marketing professionals who will no longer judge an email campaign just from the attractiveness of the designs and content but will easily evaluate other critical aspects.”
Ngassa said that the company has helped companies avoid all kinds of costly errors, from sizing that looks off to not including unsubscribe links and other necessary aspects of email newsletters.
The tool points out errors and suggested changes ranging from critical importance to minor suggestions. The analysis goes over email content, design, and technical factors.
So emails that contain broken links, faulty code, missing images, or incorrect structure, would then have another layer of checks to go through before being sent out to customers. Ngassa said that the EmailSuccess tool includes over 250 automated tests to find these types of errors.
There are plenty of tools available to help companies create and distribute email newsletters quickly and easily, but relying one team members to go through all the necessary checks before sending out such an email could lead to errors that make a company look unorganized and unprofessional.
There are different plans and pricing available, ranging from a free basic plan to an agency plan costing $149 per month. Pricing depends on how many tests a company plans to run and if any extra features are necessary.
The company is based in Italy and is part of Diennea MagNews, a company that specializes in email marketing and digital communication services and technology.