November 27, 2014

Google Releases New Site Full of Resources for Entrepreneurs

Google released a new site recently aimed at helping entrepreneurs and small businesses. Google for Entrepreneurs is basically a site that brings together all of Google’s programs and partnerships that could possibly benefit startups or entrepreneurs.

Under this umbrella are 50 different efforts in over 30 countries, including events in different cities around the world, local groups and programs, and online resources that can be used by small businesses anywhere. Some are products and services of Google itself and some are partnerships with other organizations and small businesses.

One of those partnerships is called Startup Weekend, a group that puts on events where participants spend all weekend working and building a startup and then launch a new company on Sunday night.

There’s also Women Entrepreneurs on the Web, a group that teaches women how to build, market and network their businesses and ideas. Another program is Campus London, a facility that gives local young entrepreneurs access to workspace, special events, mentorship and partners.

And aside from the many partner organizations Google has included in the site, there are also the more widely known Google products like AdWords, Google Docs and Google+ for Business.

Google has set up a Google+ page so that entrepreneurs can share updates and keep up with the tools and events from the page. The company also announced the first annual Google for Entrepreneurs Week, which will consist of business events in 28 cities throughout 13 countries.

The site is free to use, and so are many of the resources found there. But this move isn’t without benefit for Google. Providing these resources to startups and entrepreneurs can help to ensure that those companies will continue to use Google’s products and services as they grow.

It can also help Google keep watch over up and coming small businesses that could become one of Google’s many acquisitions or partners in the future.

12 Comments ▼

Annie Pilon - Staff Writer


Annie Pilon Annie Pilon is a staff writer for Small Business Trends, covering entrepreneur profiles and feature stories. She is a freelance writer specializing in marketing, social media, and creative topics. When she’s not writing for her various freelance projects or her personal blog Wattlebird, she can be found exploring all that her home state of Michigan has to offer.

12 Reactions

  1. Wow, Annie. This looks good.

    I tend to forget just how good they are at marketing.

    And to think that a lot of their offerings are free.

    The Franchise King®

  2. I wish I had seen this earlier.

    Too late to get into the Chicago Google for Entrepreneurs Week. Lots of good things to learn from other areas.

    Thanks.

  3. This is a bunch of great information, I am still learning about all the features that Google has to offer and this helps give a better idea of what they offer and what a great marketing system that is free. This has helped my marketing strategy out tremendously. Thanks Annie for this great article!

  4. This is definitely a good effort from Google. And I’m happy that they are actually partnering up with many organizations that already have global footprints, allowing them to implement this program worldwide.

    Yeah, it may be marketing at the end of the day but who here don’t like Google products? :P

  5. This is great news for all entrepreneurs! Will definitely share this with my boss. Thanks for sharing.

  6. It’s definitely enticing for entrepreneurs to take a look at. A good model for sharing ideas and innovation, whilst allowing them to get familiar with the vast array of products that Google has available.

  7. Cool stuff. I guess you can sponsor all these cool initiatives when your advertising platform effectively prints money with every SERP.

  8. It all looks and sounds very interesting. I have just joined the G+ page. So I will see how it goes from there.

  9. Very smart idea for Google, they continue to roll out things for the small business person to use like this one and Googe Doc’s. If they can get small business people familiar with their products and site then it is just one small step away from doing Google Adwords which google makes alot of money on.

  10. Something interesting by Google. But should we rely on giants for everything? The Women Entrepreneurs on the Web is an interesting concept.

  11. South Africa is going to love this!!

  12. This is pretty cool. I think Google made a wise decision in starting this community for small businesses. The events that they’ll be holding are especially interesting and could be extremely beneficial to those who attend. Thanks for sharing this great info with our community.

    Ti

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