Posted By Ivana Taylor On October 28, 2012 @ 9:00 am In Business Book Reviews | 3 Comments
Attention all business owners and marketers! It’s planning season! For some of you this is a glorious time of thinking about the future, creating new opportunities and looking for new possibilities to grow your business. And for others, it’s a time where you will do ANYTHING to avoid the process of thinking strategically about your business.
You will make doctors appointments, get root canals, go shopping for holiday presents and perhaps even decide to get a head start on your taxes – just so you don’t have to think about next year’s strategy.
Read The Strategy Book
Regardless of which group of business owner or marketer you fall into, you’ll want to read Max McKeown’s, The Strategy Book . I received a review copy from Max after he read one of my reviews. And I’m so glad I took him up on his offer to send it to me.
The first thing I noticed when I opened the book was the slew of smartly written accolades from a variety of folks that span a wide variety of industries and disciplines – one even came from a military strategist! I’m not one to be swayed by the testimonials I see in a book because so many of them are rather general and just say that the book is the greatest thing since sliced bread. But the testimonials and recommendations from The Strategy Book are very specific. So much so, that they almost read like the menu at a gourmet restaurant. I couldn’t wait to see what these folks were talking about.
You’ll Start Thinking Strategically From Page One
McKeown hits on the biggest issue that surrounds strategy – no one really knows what it is or how it works. If we did – he probably wouldn’t need to write such a comprehensive book that simplifies that topic in a way that is accessible and practical for readers at any level or business education and experience.
It’s clear that the focus of The Strategy Book is on the reader and your ability to apply the principles. McKeown accomplishes this in three practical and important ways;
So Who Is This Guy?
Max McKeown isn’t new to strategies or writing books. He may not be a business celebrity, but he’s thought of as being a brilliant strategic thinker and works as a strategy and innovation coach for many of the most admired companies in the world. He’s also the author of The Truth About Innovation, Unshrink and Adaptability: The Art of Winning. McKeown is also a frequent speaker and appears on several national and international radio and television shows.
The Five W’s of The Strategy Book
Max McKeown really hit the nail on the head with The Strategy Book. You’ll find it easy to read and fun to implement in your own business. If you’re part of a mastermind group or management team, you’ll want to go through the process together and see what new strategies you take on for next year.
The Strategy Book is printed by Pearson Books and is part of a series that also includes The Management Book and The Leadership Book. For more information about Max McKeown, check out his web site  and follow him on Twitter @MaxMcKeown .
Article printed from Small Business Trends: http://smallbiztrends.com
URL to article: http://smallbiztrends.com/2012/10/the-strategy-book-review.html
URLs in this post:
 The Strategy Book: http://www.amazon.com/Strategy-Book-Financial-Times/dp/0273757091
 web site: http://www.maxmckeown.com/
 @MaxMcKeown: http://www.twitter.com/MaxMcKeown