Since Pinterest announced its new initiatives for business users recently, many small businesses have been thinking more about ways to use the site effectively. One of the tools available to these business users is Pinfluencer , which recently launched some new features.
The recently unveiled promotions platform  is more than just simple analytics – it can help businesses use Pinterest to run contests and sweepstakes, and also to scale their audience and turn interactions into real website traffic.
These promotions can be run either on your company’s website or even Facebook landing page. To start a contest or promotion, you can enter eligibility requirements such as number of pins from which website, hashtags, and more.
The photo above shows what you might see if you were managing a promotion through Pinfluencer. On the left you can see where you’d enter eligibility requirements and rules for the contest. And on the right, you can see where you’d track the number of participants, pins, re-pins, and similar factors. You can also judge boards using a custom rating system and rank participants based on eligibility requirements, number of pins, and more.
Previously, Pinfluencer served mainly as an analytics platform for Pinterest users. The tool works by crawling Pinterest for both the top pins from your website and from your Pinterest boards. The algorithms can then turn this data into scores for things like engagement, influence, and popularity.
Pinfluencer still offers these analytics tools, along with its promotions platform and content management system. CEO and Co-Founder, Sharad Verma, said:
“The idea was always to help brands understand their data on Pinterest and drive merchandising and content marketing insights. We have evolved from being a pure analytics play to a marketing and analytics suite.”
Pinterest can be a powerful tool for businesses to reach their target consumers on a visual level. A tool like Pinfluencer can help businesses actually understand what is working for them on Pinterest, so that they can make the most out of their social media promotions. There are several analytics platforms available for businesses using Pinterest , but few that offer the other services Pinfluencer does.
Pricing for different plans is available upon request, depending on your business’s particular needs. Pinfluencer also offers a 14-day free trial version.
The company first launched back in August with $1.4 million in venture funding. The team of eight is based in San Mateo, California. Pinfluencer is currently helping 2,500 brands and small businesses track their Pinterest networks.