Businesses that use Facebook to reach consumers are constantly looking for ways to maximize their impact and their reach. To do this, you need to learn more about the social media habits of your target audience. There are plenty of analytics tools available to help businesses do just that, but not all of them give users a constantly updated view of their data so that they can really make the most of their efforts.
PageLever, an analytics provider that gives brands insights into their Facebook Pages, has just released a new tool that gives visual insights into Facebook page data in real time.
Facebook updates the raw data from pages about every 15 minutes, so PageLever takes that data and puts it into usable charts and graphics so that brands can easily make sense of the analytics data provided by the site.
In the above photo, you can see the charts depicting what times and which posts receive the most views and interactions. Below the chart, PageLever also includes some numerical stats such as number of comments, shares, and clicks, as well as any posts from users that have yet to be viewed by a page admin.
Of course brands have a number of options for seeing how many users are interacting with posts and when, but seeing this data after the fact can potentially take away some of the options for businesses looking to capitalize on the popularity of particular posts.
For instance, if a business notices that a post from fifteen minutes ago is gaining an unusual amount of views and other interactions, it could amplify it even more by purchasing a Promoted Post ad while that particular post is still relevant.
It can also help brands learn about their popular posts, the demographics of their network, and when, in general, their posts reach the most users, but this can technically be learned through analytics services that don’t give real-time results.
PageLever isn’t the only analytics service providing information in real-time. Google Analytics, which offers free insights, is just one example of a service that also updates in real-time.
However, PageLever is focused specifically on Facebook insights, so some of the more specific analytics features might prove to be valuable for companies that use Facebook often. PageLever plans start at $99 per month.More in: Facebook