To get your prospect to make one buying decision they have to make four decisions -
- Buy it (at all).
- Buy the right thing (the thing you offer).
- Buy it from you.
- Buy it now.
If you convince the customer to make only three of these decisions, you missed the sale.
How do you (your people) show prospects that it’s in their best interest to make these four decisions – especially the last one?
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Charli
Charli
Robert Brady
Jeff G
Eric