Market research is an important part of launching new products and maintaining customer satisfaction, but it can be tricky for small businesses that don’t have in-house researchers or the resources to work with large firms. But as with many things, technology has opened up new possibilities for small businesses.
Samplify, a SaaS product of media research company Peanut Labs, recently launched with the goal of making market research easier and more efficient. The service allows companies to take more of a DIY approach to their sampling and research products, saving time and resources while still having control over the process from start to finish.
Instead of the more traditional process, which can require a lot of consulting back and forth before actually launching a project, Samplify’s DIY platform allows users to create surveys and other sampling projects and launch them to a pool of respondents in minutes.
The photo above shows how users can narrow down the respondent pool by different factors such as location. Samplify offers more than 100 different targeting attributes, and you can even set up custom pre-screeners if you only want your sample to go to a very particular group of consumers or business professionals.
For small businesses, this type of tool can help test new product viability with a particular target market, determine fair pricing structures, manage surveys, and more. And instead of working on setting up a research project for days, you can launch a sample test to a group of respondents in just minutes.
Samplify has access to tens of millions of consumers and business professionals. And once the project has been launched, you can view real-time reporting as responses come in.
Peanut Labs is a social monetization company that offers market research surveys and different types of global payments for publishers. The company was originally founded in 2007 and the team of 25 is based in San Francisco.