Posted By Ivana Taylor On December 22, 2012 @ 9:00 am In Business Book Reviews | 8 Comments
Every day I get notices and descriptions of new social media tools and strategies. If I didn’t love this stuff, I think I would easily get completely overwhelmed and depressed by the myriad of choices out there.
I mean every month, it seems that someone has come up with a new way to manage social media marketing, or a new social media marketing platform. In the last couple years alone, we’ve seen the advent of Pinterest, Google+ and Facebook making major changes in their platform – who can keep up with it all?
Social Media Marketing for Dummies Brings it all Together
Not to worry. Jan Zimmerman and Debora Ng have come to our rescue with what looks like a virtual social media bible for 2013. Social Media Marketing All-in-One For Dummies  is a GIANT book! It’s at nearly three inches deep and over 700 pages of updated social media strategies and how-to’s that newbies and experts alike will find useful.
On the front cover of the book is the boast “9 books in 1.” I think the best way to describe the book, might be to just dig right in and show you what those are:
About the Authors
You might wonder what kind of marketing expert has mastered all of these tools? It’s Jan Zimmerman!
Jan has been a business owner for over 30 years. Her previous companies provided a range of services including video production, grant writing and linguistic engineering R&D. In 1994, she founded Sandia Consulting Group and has spun off Watermelon Mountain Web Marketing. It’s this kind of broad-based experience in traditional marketing and her experience with B2B clients that have given her the experience and expertise to share this information in a way that will resonate with pragmatic business owners.
Her co-author is Deborah Ng, who grew a successful blog into the number one community for freelance writers. Deborah also has significant social media experience from being the community manager for several major online brands.
Why add yet ANOTHER social media marketing book to your library?
Granted, I received a review copy of Social Media Marketing for Dummies. But what can I tell you – it’s one of the benefits of reviewing books! This is a book I would have bought for myself and I’m hanging on to it. If I’ve given or loaned you a book that I’ve reviewed before, don’t even think about asking me for this copy. It’s MINE.
I’m hanging on to my copy because I use all these social media marketing tools for my business and with my clients as well. Even if you see yourself as a social media expert, you’re going to want this book because you’ll find these little insider tips and tricks that will save you tons of time in your day.
Social Media Marketing for Dummies is a fantastic resource for any small business that is looking to leverage the power of social media to get and keep customers.
Article printed from Small Business Trends: http://smallbiztrends.com
URL to article: http://smallbiztrends.com/2012/12/social-media-marketing-dummies-book-review.html
URLs in this post:
 Social Media Marketing All-in-One For Dummies: http://www.amazon.com/Marketing-Dummies-Business-Personal-Finance/dp/1118215524