August 23, 2014

Make a Stand With Your Brand for 2013

Here we are in the most fun, festive and social time of the year with the perfect setting to take yourself out there and show yourself off more.  It’s time to make a stand with your brand and put your stake in the space to build out your tribe and community.

We’ve worked diligently to differentiate ourselves, establish our credibility, then build community through face to face networking and online marketing communications.

It takes a relentless commitment, as well as diligence and it’s always a work in progress.

We’ve reviewed and asked ourselves:

  • Is my brand clear, current and fresh about who I am and what I do?
  • Am I active in the industries I want to be known for?
  • How can I market myself and my business better?
  • How can I retain my current customers and find new ones?

Take yourself out there and show yourself off more now and in 2013:

Make a stand with your brand
and put your stake in the space,
to build out your tribe and community.

Take it, coast to coast and host to host,
Face to face, and in the online space.

You blog it and podcast, we link up, then shrink it.
We slideshare and Tweet up, I host it, you post it.

You ping me and pin me, we Flickr and digg it,
We circle and email, and post it with widgets.

We’ll meet up at meet-ups and conferences too,
I’ll go face to face and in person with you.

Post a cool avatar and like what I say,
Hangout with a Flash Mob on #followfriday.

Dm me, IM me, chat with me on Skype.
Whatever it takes, to go viral and get hype.

Instagram your photos,
Reviews on Yelp,
#Hashtag your comments,
Go to Wiki for Help.

Make a stand with your brand,
and put your stake in the space,
to build out your tribe and community.

Make a stand with your brand,
for everyone to see,
and please don’t forget to G
oogle Me!

Wasn’t that fun?

Don’t get overwhelmed trying to use all of these nifty tools all at the same time. Use the ones that are best for you and your business, and have fun doing it. Here’s a glossary of 120 social media terms to help you in the 21st century.

How will you make a stand with your brand in 2013?

5 Comments ▼

Deborah Shane


Deborah Shane Deborah Shane is a staff writer for Small Business Trends covering marketing, branding and social media topics. She is a Top 100 Small Business Champion, career transition consultant, personal branding strategist and social media specialist. Deborah hosts her Top 100 Small Business Podcast weekly. Her book #trusthewhy Fundamentals, Values and Humor Get You Through Anything and award winning "Career Transition: Make the Shift" (2011) are available through all major book sellers.

5 Reactions

  1. Thanks for sharing your insights Deborah. It’s important that we strategize our brand plan for 2013.

    Ti

  2. Welcome Ti. Brand plan is indeed important and strategic for success. How do you want to be thought of and talked about? Happy holiday and all the best for you in 2013!

  3. Robert, thanks! I actually started very early on writing poetry and lyrics! Thought it would be a fun way to post! Happy holiday and thanks for all your support this year!

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