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20 Tricks of the Trade to Develop Superior Customer Service
Posted By Valentine Belonwu On January 24, 2013 @ 10:00 am In Sales | 27 Comments
Every brand has a mandate to attract new customers at all times. Indeed, attracting new customers is one sure way to guarantee funds without going bankrupt.
Everyone has an opinion about the way their customers feel towards them. The more you show that you care about your customer, the more they’ll likely want to continue patronizing you and recommending new customers.
With that in mind, providing good customer service to your clients should naturally be a major priority in your day-to-day schedule.
Here are 20 “tricks of the trade” to develop superior customer service that will also attract new customers:
1. Respond to Clients as Soon as Possible
Speed is everything, especially when a client is requesting something that’s time sensitive. When you respond to your clients swiftly, they are satisfied and will hold nothing back at recommending your brand.
2. Keep Clients Updated
Let your customers know what you’re working on and how things are progressing, give them reinforcement that they’re involved. Hence, you must bring your customers up to date – always.
3. Show Them You Care
Put your customers first. It’s rare to find good customer support, but you can get a jump on the competition and attract new customers by focusing on this crucial area of your business. Show them you really care and you will earn their patronage.
4. Listen Carefully
Do you clearly understand the needs of your customer? Listening intensely to what they have to say creates a great rapport.
5. Understand Your Customer’s Needs and Meet Them
Listen to the “voice of the customer” and take action accordingly. Listening to customers can be done in many ways. For example, using feedback forms and satisfaction surveys. Listen to ensure decisions benefit the customer as much as your company.
6. Be Consistent
Customers expect consistent quality of service. Acting nice today and acting nasty another day will only scare your customers away. Be consistent and follow through. Let them know that consistency is really what you are about.
7. Open Communication Channels
The customer wants to contact you in many ways – face to face, by mail, phone, fax, and email – and will expect all of these communication channels to be open and easily accessible. Therefore, put in place adequate measures to be reached when you are needed.
8. Reward Customers
Put in place an adequate reward system for your customers. When you do this, you increase the confidence customers have in your brand. Reward them adequately and on time for that which you have gained from them.
9. Know Your Customer Value
One way to know this is to interact highly with your customers. When you are close to them, you are able to draw an inference on what they want. Mingle closely with them to gain whatever information necessary.
10. Stay in Contact
Encourage customers by staying in touch with them through a blog, newsletter, or some other means that affords ongoing communication. Just ensure that you keep the conversation going.
11.Don’t Make Promises Unless You Intend to Keep Them
Reliability is crucial to any good relationship and good customer service is no exception. Think before you make promises – because nothing annoys customers more than a broken one.
12. Deal with Complaints
No one likes hearing complaints, so it’s little wonder why many hate when folks complain. Deal with customer complaints maturely and you will reap the benefits of good customer service.
13. Be Helpful – Even if There’s No Immediate Profit
Be open to being helpful at all times. Do not be nice only when there’s a reward in it for you. Helping your clients, even when they least expect it, will impress them and build their trust in you.
14.Take the Extra Step
If you want to provide good customer service, go beyond what your clients want. Going the extra mile surely adds a sense of satisfaction.
15. Stay Loyal
Loyalty is key to attracting new customers. When your existing customers know that you are loyal, they hold nothing back when it comes to introducing new customers to you and your business. This is marketing that is done passively for you.
16. Introduce Promotions
In a bid to get your customers glued to your brand, introducing mouth watering promotions can act like magic. Promotions that provide true savings and value causes current customers to introduce others to you and your business in an effort to pass those savings along.
17. Throw a Party
Here’s a thought. Why not throw parties for your customers? It’s an opportunity for customers to meet, for you to cultivate relationships with them, for you to gain an understanding of what they want and why they purchased from you, and it builds a sense of community – they might even bring a friend. Lexus, the luxury vehicle division of Toyota Motor Corporation, has programs such as this in place. One of them is featured in the video below:
18. Keep Them Up to Speed
If the need for you to raise prices occurs, inform your customers in advance. Their feedback will serve as a good measure to know if they welcome the change or not and it also provides them the opportunity to make purchases prior to the price hike.
19. Be Appreciative
Say thank you at all times for your clients’ patronage. Never feel above being thankful. After all, you are in business because of them.
20. Build Trust
There are various ways in which you can build trust and providing consistent value is one of them. Decide which works best for you and carve a niche around it.
Master these items above and before long, you’ll be amazed at how loyal your customers become to your brand. Never forget that more customers, equals more profit. Therefore you have all the opportunity in the world to increase your customer base by putting in place top notch customer service.
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