When you first start blogging for your company, your posts are probably more thought-provoking, insightful and well-written. But if you’re like me, the more you write, the more automated it becomes. I can write about social media, small business and marketing in my sleep, so sometimes I’m guilty of writing on autopilot.
Can you relate?
This year, I resolved to put more passion into my writing. Give readers a reason to read. Put more energy into my posts. To that end, I’ve created these tips for myself (and for you, if you like) to keep from being a content robot this year:
1. Set Aside Enough Time to Write
When you get paid a set amount for a blog post, it behooves you (me, actually) to write faster and write more. But sometimes going too fast means your post lacks soul. That means it won’t be as popular as it would if you’d taken more time to reflect on what you write before you put fingers to keyboard.
I block off time on my calendar to write. I could stand to block off bigger chunks of time, but like so many of us, I suffer from Facebook/email A.D.D., meaning I can’t write 400 words without checking one.
2. Avoid Clichés
I like being on the same page with my readers, breaking the ice and taking the bull by the horns as much as the next blogger. But for my readers, well, it’s all old hat. So I’m going to strive to avoid clichés in my writing. They’re nothing but a cop out anyway. Let’s find our own unique words to say the same thing, m’kay?
3. Find New Words
There are only so many ways to say the word “business.” Believe me. I’ve used them all. Company. Organization. Entity. Brand. I use Thesaurus.com  heavily, because I keep using the same words in a single post. At one time, I prided myself on my poetic prose, which was anything but ubiquitous. But as I’ve honed my craft, I strive to use words everyone understands.
Still, a curveball like “Apollonian ” now and then makes my writing better.
4. Mix Up Your Style
If you always write how-to posts, get out of your comfort zone (there’s that darn cliché again) and try a different style of post. Maybe you can interview someone at your company or in your industry. Write a book review. Share your insight on industry news.
Writing the same type of content is boring for both you and your reader, so branch out.
5. Don’t Mask Your Passion
Within five minutes of meeting me, I will have laid out an entire marketing plan for your business. That may not always shine through in my writing, though it should. I am passionate about writing. You’re passionate about something. People like passion. So don’t be afraid to let it shine brightly in your content.
The posts that get shared the most were written by people who were happy to put the spotlight on their passions.
6. Take a Break
Aside from those Facebook breaks, taking a respite from what you’re writing can be helpful in that you step away, give your brain a break, then come back with a fresh outlook. You’ll often see that what seemed magical when you first typed it is now kind of junk. You may also spot your errors quickly.
Take a few hours or a day to get some space from your writing, then come back and read it again.
7. Read it Out Loud
When I work with new writers, and when I teach writing, I insist that they read their content out loud. This helps them see that a run-on sentence needs to be changed, or that a particular phrase is awkwardly structured and needs revision.
And sometimes Spellcheck doesn’t work, so reading it out loud can help you catch a missing “s” at the end of a word.
8. Have Someone Else Read It
If you’re like me, every single thing you write is prizewinning. In your head, anyway. Sometimes you need another person to read it and give you honest feedback. Better for them to catch your errors or point out a confusing part than for a client or the blogosphere to see it and criticize.
Be open to feedback and use it to become a better writer.
9. Try Writing About Something Else
I have moments when I’m burned out on writing about business. I recently picked up travel writing, which uses a completely different part of my brain. Surprisingly, it makes business writing fun again.
Try writing a different style, or on a different topic so that you don’t get jaded on what you write about regularly.
10. Constantly Improve
The difficult thing about blogging is that there are no intermediate or advanced blogging courses. Everything’s about getting you started. So while continuing education in the traditional sense is difficult, you can learn by reading.
Read other blogs and notice what you like about the writing. Find ways to incorporate it into your own style. It’s a great way to make sure you’re staying sharp as a writer.
Robot and Pencil  Photo via Shutterstock