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Is Your Online Reputation Impacting Your Business?
Posted By Chris Hamilton On January 6, 2013 @ 11:00 am In Marketing Tips | 12 Comments
Did you know that according to Google’s publication, Winning the Zero Moment of Truth , 20% of all online searches are for local products or services and this number jumps to 40% for mobile searches.
If you own a business or are responsible for a business, do you monitor your reputation online to see what clients and other people are saying about you?
Given the statistics above, if you are not monitoring your online reputation, you really need to start doing this as it can significantly impact your business – both positively and negatively.
As an example, think of a product or service and then search this product or service on Google and include your city. In most cases, you will be given the Google+ Business Listings at or near the top of the search results.
Now put yourself in a potential clients shoes. If these potential clients have a choice between a company with a significant amount of great reviews and one that has bad reviews or even no reviews, I would bet that in most cases these potential clients would choose a company with positive reviews over companies with bad reviews or no reviews.
Give this a try. Put your product or service and your city in Google and see what the results are.
You will see one of 4 results:
If you have nothing but good reviews or a very high concentration of good reviews and very few bad reviews, then keep doing what you are doing. If you have a lot of bad reviews or no reviews, then you will be turning business away and you should look at the following 3 recommendations:
If you monitor and manage your online reputation and add great reviews, this should have a positive effect on your business. Make sure that you include an Online Reputation process to your every day work practices.
Keyboard  Photo via Shutterstock
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URL to article: http://smallbiztrends.com/2013/01/is-your-online-reputation-impacting-your-business.html
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 Image: http://smallbiztrends.com/wp-content/uploads/2012/12/online-reputation.jpg
 Winning the Zero Moment of Truth: http://books.google.com/books/about/Winning_the_Zero_Moment_of_Truth.html
 Keyboard: http://thumb10.shutterstock.com/thumb_large/248635/99668558/stock-photo-a-keyboard-with-a-red-key-and-the-words-what-are-they-saying-about-you-asking-about-the-status-of-99668558.jpg