Small Business Trends

The Hidden Value of Long Tail Keywords for SEO

Posted By David Wallace On January 22, 2013 @ 4:00 pm In Internet Marketing | 9 Comments

Long tail SEO (a.k.a long tail keywords) is a white hat SEO process that involves targeting less competitive, highly specific search terms.

Seeing that over 70% of all search queries are for these long tail key phrases, there can be incredible value in having great visibility for the phrases that are relevant to your business model.

Targeting long tail keyword phrases in your SEO strategy can be an incredibly powerful technique for building up ones organic search engine traffic. Research suggests that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers than the more popular “generic” keywords.

Learn more about the power of long tail keywords SEO strategies in the infographic below created by the folks at HitTail [1].

long tail keywords [2]

[Click here for full size version [3]]

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URLs in this post:

[1] HitTail: http://www.hittail.com/

[2] Image: http://www.hittail.com/blog/2013/01/the-hidden-value-of-long-tail-seo.html

[3] Click here for full size version: http://smallbiztrends.com/wp-content/uploads/2013/01/hidden-value-of-long-tail-seo-100011.png