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Pinterest: Really Useful Tools to Measure Each Pin Impact

Posted By Ann Smarty On January 3, 2013 @ 8:00 am In Social Media | 40 Comments

Despite its growing popularity and the way the business [1] and marketing implications are becoming clearer [2], Pinterest is shockingly under represented when it comes to analytics. We have read multiple stories about Pinterest being a great traffic source [3] (even when compared [4] with any other social media channel), but how to effectively measure that traffic as well as “viral” spread?

How do you find out your Pinfluence? Is there any way to figure out if your pinning efforts are gaining the reach you would expect as a return on such a campaign? Here are three analytics tools made specifically for Pinterest.

1. PinReach [5]

In summary: See most popular pins and boards of yours based on the number of repins. See how popular you are (based on your PinReach Score [6].)

Price: Free

Best application: Identify your best-working pins and boards to get an idea of what seems to appeal to your following.

pinterest tools

More cool features to check out:

Right away, you can see some useful information on the front page here. They have sections for highest reach, most popular pins, trending pins, trending members and more. On a site based entirely on sharing, this can all be very helpful when trying to find unoriginal content to boost your visibility on the site. You may also find current competitions, such as the Messy Desk Contest going on right now. At the very least, you can establish a pattern and come up with some ideas for your own pinning.

2. Pinalytics [7]

In summary: Allow the tool to access your site Google Analytics data to pull all visits from Pinterest and see which page was pinned, who pinned it and how many visits the pin resulted in.

Price: Free

Best application: (1) Identify your site most successful pages on Pinterest to push them harder, (2) make friends with your site random promoters who seem to love your site!

pinterest tools

More cool features to check out:

This UK based tool is really simple to use, but very effective. You can search for pins based on subject, keyword or category using their search engine. It is very helpful in seeing what kind of influence various pin topics have, and what specific images are currently trending. The great thing about Pinterest is that you will notice a trending pin making its way through the ranks for months, rather than days or weeks. So you can squeeze more out of it.

3. Reachli [8]

In summary: Add new pins from inside the tool to enable campaign tracking. Track clicks, repins and likes that generate your pins.

Price: Free

Best application: Compare impact from various campaigns. The site shows time (!), day and date of each campaign making it easy to identify your most effective time to pin.

pinterest tools

Note: I wish it could support pinning videos as well.

More cool features to check out:

Formerly, this tool was called Pinerly. It has since been rebranded, but the tool itself is the same. You measure your reach using basic analytics and come up with a blueprint for marketing your brand on Pinterest and through the wider social web. They have a great understanding of visual reach and the way you engage a target audience on Pinterest – which is much different than how you do it using any other social platform.

Do you know any good Pinterest tools? Let us know in the comments.


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URL to article: http://smallbiztrends.com/2013/01/pinterest-tools-measure-impact.html

URLs in this post:

[1] business: http://www.dirjournal.com/articles/using-pinterest-to-grow-your-business/

[2] marketing implications are becoming clearer: http://smallbiztrends.com/2012/11/pinterest-business-user-accounts.html

[3] being a great traffic source: http://techcrunch.com/2012/09/06/report-pinterest-beats-yahoo-organic-traffic-making-it-4th-largest-traffic-driver-worldwide/

[4] even when compared: http://www.sexysocialmedia.com/pinterest-drives-more-traffic-than-google-youtube-and-linkedin/

[5] PinReach: http://www.pinreach.com/

[6] PinReach Score: http://www.pinreach.com/score_details

[7] Pinalytics: http://pinalytics.co.uk/

[8] Reachli: http://www.reachli.com/landing