Have you ever been through the process of registering a federal trademark whether for your company / brand or a particular product? It is a nightmare… at least it was for me. I’ve been through the process three times – one of which was successful and the other two, dismal failures. On the two fails, not only did I not get the trademark I wanted, I was out several hundred dollars.
Now, I must mention that I went through the process on my own. If and when I ever have to do it again, I think I’ll hire a copyright attorney, not only to avoid all the hassle, but to ensure the best possible chance of success as well. That being said, anyone can register a federal trademark. You do not necessarily need to hire a lawyer, but you will need to prepare yourself for a lengthy and cumbersome process.
The following infographic from GerbenLaw  is an excellent guide that will help you navigate through the process of registering a trademark with the U.S. Patent and Trademark Office. I only wish I would have had this handy through my processes.