Posted By Saad Ahmed On February 3, 2013 @ 11:50 am In Marketing Tips | 6 Comments
At 15, I landed in Canada from a land far, far away. The very same year, I got my first taste of entrepreneurship.
I started by converting the good ole’ paper forms to digitized databases for insurance agents. For an added fee, I also downloaded the data to a Palm V with automatic syncing. Fast forward 12 years and now the portfolio includes a manufacturing business, snow blower import business and most recently, a transmission repair shop.
Still, one of the hardest things that I ever had to teach myself was networking. Below are four beginner steps for networking:
As scary as it may sound, networking requires one to meet people. It is entirely understandable that not everyone is a natural people person. But that is not to say that a little bit of effort and willingness to venture past our comfort zone cannot yield new opportunities. There are three very simple, yet effective, ways to meet new people and get past the initial inhibitions:
Eventually, your efforts would become increasingly targeted for networking. But it all has to start somewhere.
With every sunrise, the world is a little more digital and a little more online then the night before. It is entirely unsurprising that more than 72 hours of video  is uploaded on YouTube every minute; users on Twitter are now sending 200 million Tweets per day  and Google adds several billion new web pages per day.
Consequently, whoever is not using the greatest resource mankind has ever conceived and created, the World Wide Web, they are sabotaging nearly all of their networking efforts. Why? Because the moment someone finds out about you or your business, it’s instinctive that they will look for you online and if you’re not online, then chances are that you just missed out on an opportunity.
So how do you go about doing that? For starters:
When you meet new people with the intent of networking, always remember that they are giving you their time because they too believe that you may hold something of value to them. Be ready to part with whatever they value in exchange for some future potential benefit. The benefit could be the company of your charming and exciting personality or the name of your former colleague who now heads the HR department in a Fortune 1000 company.
However, there exists a thin, but important, line between being a narcissist and a moocher. Never, ever get labeled as a moocher or freeloader. It may take years, if not a lifetime, to get rid of such a label. One simple way of avoiding such a label is by not being disingenuous when you meet new people or make new contacts. Let them know of your intent from the start.
When anyone enters a room, they must stand out. Always stand out if the other attendees are to remember you. Remember, people will meet your brand long before they meet you. Therefore, your brand must reel them in so they can meet the truly awesome person that you are.
The real lesson here is that networking isn’t easy. It’s not supposed to be easy. Let’s face it. Anything worth doing isn’t easy and if it is – chances are, it’s not worth doing.
Beginner Business Networking  Photo via Shutterstock
Article printed from Small Business Trends: http://smallbiztrends.com
URL to article: http://smallbiztrends.com/2013/02/beginner-business-networking-steps.html
URLs in this post:
 72 hours of video: http://www.youtube.com/t/press_statistics
 200 million Tweets per day: http://blog.twitter.com/2011/06/200-million-tweets-per-day.html
 several billion : http://googleblog.blogspot.ca/2008/07/we-knew-web-was-big.html
 Industry Canada’s Canadian Company Capabilities database: http://www.ic.gc.ca/eic/site/ccc-rec.nsf/eng/home
 Jigsaw: http://www.jigsaw.com/
 Manta: http://www.manta.com/
 Hoovers: http://www.hoovers.com/
 Beginner Business Networking: http://www.shutterstock.com/pic-61383076/stock-vector-group-of-social-media-or-business-people-talk-speech-bubble-link-chain.html