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6 Benefits of Social Media for Small Businesses
Posted By Timothy Carter On February 26, 2013 @ 2:00 pm In Social Media | 91 Comments
The social media revolution has changed the way that successful small businesses interact with customers and reach out to new markets. These six benefits will show you how important it is for your small business to start using social media.
Web Traffic  Photo via Shutterstock
Whether you prefer to tweet or post messages on Facebook, your small business can use social media platforms to increase traffic to its website.
In fact, 72 percent of small businesses find that going social boosts website traffic . Once customers visit your site, they can learn more about your products and services. If you’re really tech-savvy, you can even have an online store that will seal the deal without even asking customers to leave their homes.
Lego  Photo via Shutterstock
Advertisements don’t give you much time or space. At best, you get to tell potential customers about your products.
With social media, you can create a likable personality for your small business. Big companies spend thousands of dollars on branding. All you have to do is be yourself, post frequently and respond to your customers online.
Mobile Discount  Photo via Shutterstock
Social media makes it easy for you to reach out to your customers. If you’re having a slow day, you can use your Twitter or Facebook account to get more people in your store.
Just send out a message announcing a special discount for that day only. Ask your Twitter and Facebook followers to use a password to get the discount. That way, you know who pays attention to your posts and you make them feel special.
Online Buzz  Photo via Shutterstock
Small businesses usually can’t afford to pay for big marketing campaigns. Social media gives you the chance to generate buzz without spending much money. It becomes even more important for small businesses who show off their products and services at trade shows to generate foot traffic to their trade show display booth. Social media sites like Twitter have the ability to amplify pre-show buzz with these 7 simple tips to build traffic  to their space.
A lot of business owners find that it helps to use online videos. You could make tutorials and post interviews or review products. Spread the video with your social network channels to get more people interested in your business.
Crowded Cafe  Photo via Shutterstock
Location-based social media apps  can focus on followers in your area. Use these options  to tempt them into your store. If someone uses FourSquare  to check into a cafe down the street, you might send them a coupon for one of your services or products. Even if the person doesn’t take advantage of the offer, it still reminds her that your business is there and going strong.
Mobile Devices  Photo via Shutterstock
Social media does more than just help you find customers. It can also help you connect with other businesses and entrepreneurs. Make a profile for yourself on LinkedIn. This will permit you to connect with businesses and professionals there . Making those connections now could benefit you in unexpected ways, so accept requests from reputable professionals  on social media.
What are other ways social media has impacted your small business? Do you think it has had positive or negative effects?
Article printed from Small Business Trends: http://smallbiztrends.com
URL to article: http://smallbiztrends.com/2013/02/benefits-of-social-media-small-businesses.html
URLs in this post:
 Web Traffic: http://www.shutterstock.com/pic-101145352/stock-photo-a-road-turning-into-an-arrow-rising-upward-with-a-road-sign-of-web-traffic-symbolizing-the-way-to.html
 72 percent of small businesses find that going social boosts website traffic: http://www.socialmediaexaminer.com/small-businesses-benefit-most-from-social-media-study-reveals/
 Lego: http://www.shutterstock.com/pic-54428596/stock-photo-london-may-cosplay-event-at-excel-center-may-in-london-england.html
 Mobile Discount: http://www.shutterstock.com/pic-94881595/stock-photo-macro-view-of-smartphone-scanning-qr-code-for-shopping.html
 Image: http://smallbiztrends.com/wp-content/uploads/2013/02/online-buzz.jpg
 Online Buzz: http://www.shutterstock.com/pic-108784832/stock-vector-cloud-computing-network-connectivity-team-seamless-pattern-vector-file-layered-for-easy.html
 7 simple tips to build traffic: http://smallbiztrends.com/2013/01/market-trade-show-7-tips.html
 Crowded Cafe: http://www.shutterstock.com/pic-38129923/stock-vector-evening-supper-vector-cmyk-color-profiles.html
 Location-based social media apps: http://smallbiztrends.com/2012/12/facebook-location-based-business-recommendations.html
 Use these options: http://smallbiztrends.com/2013/02/local-marketing-tips.html
 uses FourSquare: http://www.guardian.co.uk/media-network/2012/may/16/dissecting-boom-location-social-apps
 Image: http://smallbiztrends.com/wp-content/uploads/2013/02/business-people-mobile.jpg
 Mobile Devices: http://www.shutterstock.com/pic-75511432/stock-vector-an-image-of-a-people-in-the-city-talking-on-mobile-phone-devices.html
 connect with businesses and professionals there: http://smallbiztrends.com/2013/02/lead-generating-linkedin-features.html
 accept requests from reputable professionals: http://smallbiztrends.com/2013/02/who-to-follow-on-twitter.html