Last year, I was hired to run a startup website about women in business. My job was to grow social media, traffic and upscale the quality of content.
So, I started digging and I couldn’t look anywhere without reading about content marketing and strategy. These buzzwords were everywhere and I knew I needed to implement them into my plans.
But here’s the kicker, what’s the difference? Are these two phrases actually the same thing disguised in different wording? Here’s my breakdown of what I’ve learned:
“The mindset, culture and approach to delivering your customer’s information needs in all the places they are searching for it, across each stage of the buying process. It is a strategic approach to managing content as an asset, with a quantifiable ROI.”
Strategy is how you are going to tackle the content and what that content is going to give you in return. It’s the point where you ask yourself, “What is this piece going to give me in return? How do I get the most out of it?”
Defined by Wikipedia as:
“All marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.”
The marketing part of content is how you’re going to push your content after it’s on the Internet. This involves the tools, channels and techniques you are going to use to reach your audience. This is where you ask yourself, “How can I reach the most people with this piece of content? How will this piece of content impact my business?”
The big question is, do we need both of these things? Do they not just overlap and cover the same basics?
I’ve come to learn that both are equally as important and serve different roles. It is important to have a clear strategy for your content as well as a marketing plan. This way, you know exactly where your content is going, the impact it is having, how to get the most out of it, and how to use this content to benefit your business in the best way possible.
Being organized is one of the oldest tricks in the book. So why would it be any different for your content?
Quality Photo via Shutterstock