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Are Google AdWords Offer Extensions Right for Small Businesses?

Google has just started rolling out a new AdWords advertising extension that will mean big opportunities for small businesses. AdWords Offer Extensions is a new ad extension that allows advertisers to add a discount offer or coupon to a standard Google search ad.

This is what an Offer Extension looks like:

adwords offer extensions

You can look for Adwords Offer Extensions, along with a bunch of other updates [1], in your AdWords account today:

When users click your offer, they will be taken to a Google hosted landing page that shows your chosen offer details. From there, users can print the deal to use in-store or save it for later by sending it to their Google Offers account.

Small businesses in particular will benefit from this in-store redemption method, which provides local businesses with the ability to track and measure the impact of online advertising on in-store purchases – pretty awesome.

Benefits of Google Adwords Offer Extensions for Small Businesses

The Google Adwords Offer Extension has a lot of advantages for small businesses, such as:

What Kinds of Businesses Should Use AdWords Offer Extensions?

Any business or company that has used or considered using Groupon or Living Social in the past should use Offer Extensions.  It’s a similar concept without the hassle and ridiculously high costs associated with daily deal sites.

For many local businesses, the in-store Offer Extensions will prove to be the most valuable since a big aspect of a local business’s value exists in their location in relation to the consumer.

Overall, I think this simple (and relatively cheap) ad extension has great potential to drive in-store traffic and is a far better deal for small businesses.