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Are Google AdWords Offer Extensions Right for Small Businesses?
Posted By Larry Kim On February 25, 2013 @ 10:00 am In Marketing Tips | 8 Comments
Google has just started rolling out a new AdWords advertising extension that will mean big opportunities for small businesses. AdWords Offer Extensions is a new ad extension that allows advertisers to add a discount offer or coupon to a standard Google search ad.
This is what an Offer Extension looks like:
You can look for Adwords Offer Extensions, along with a bunch of other updates , in your AdWords account today:
When users click your offer, they will be taken to a Google hosted landing page that shows your chosen offer details. From there, users can print the deal to use in-store or save it for later by sending it to their Google Offers account.
Small businesses in particular will benefit from this in-store redemption method, which provides local businesses with the ability to track and measure the impact of online advertising on in-store purchases – pretty awesome.
The Google Adwords Offer Extension has a lot of advantages for small businesses, such as:
Any business or company that has used or considered using Groupon or Living Social in the past should use Offer Extensions. It’s a similar concept without the hassle and ridiculously high costs associated with daily deal sites.
For many local businesses, the in-store Offer Extensions will prove to be the most valuable since a big aspect of a local business’s value exists in their location in relation to the consumer.
Overall, I think this simple (and relatively cheap) ad extension has great potential to drive in-store traffic and is a far better deal for small businesses.
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URL to article: http://smallbiztrends.com/2013/02/google-adwords-offer-extensions.html
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 bunch of other updates: http://www.wordstream.com/blog/ws/2013/02/06/google-adwords-enhanced-campaigns