- Small Business Trends - http://smallbiztrends.com -
3 Guest Blogging Mistakes to Avoid
Posted By Melissa Fach On February 21, 2013 @ 2:00 pm In Marketing Tips | 15 Comments
As an editor for several blogs that accept guest posts I see a lot of the same mistakes made over and over.
If you are hoping to become a guest blogger for a particular site, I recommend you review the following mistakes and avoid them.
Blogs that are devoted to a specific industry often want guest bloggers that have experience with that industry so they can offer educational information to the readers.
Currently I am an editor for a large blog that is focused on the search industry and it is obvious what the focus is to anyone that spends 2-3 minutes looking at the site. However, I get many emails from guest writers that say things like:
“Your blog would really benefit from my writings about choosing the right dog.”
Well, no it would not. Emails like this are irritating because they are a waste of my time. If I receive 100 emails a day from potential guest bloggers to go through, I don’t want to be wasting time on someone that has not even paid attention to what the blog is about.
Suggestion: Before you contact a blog about guest blogging please research what the blog is about and make sure that the topic you suggest is relevant.
I know there are some guest bloggers out there that believe they can write about anything. Many people can write about “anything,” but to write something that offers quality information that readers can learn from and/or put into action right away would require an author that has significant experience with the subject at hand.
Blogs that are devoted to a specific industry often want guest bloggers that have experience with that industry so they can offer the educational information I discussed above. They are not looking for someone that can look at an article and rehash it and call it their own. Here is another example of emails I receive:
“I have written about fashion, wine, fine dining and dogs. Now I want to move into writing about SEO.”
Well, obviously this person doesn’t really know SEO so why would I publish them? What quality can they offer? If they don’t know SEO, aren’t the ideas in their articles really going to belong to someone else? Typically, there are writer’s guidelines on blogs and they are often specific about what type of writer they want.
Suggestion: Do not contact a blog about guest writing until you do the following:
Below is an exact sentence that I see probably 10 times a week. I believe this is because somewhere guest bloggers have suggested using a template when reaching out for guest blogging opportunities. FYI, the sentence below comes across rude and demanding to editors:
“I will send you an article that will need to be published within 48 hours and I will require 3 links with the anchor text of my choosing back to my websites.”
So why is this offensive to editors?
There are a few reasons:
Guest blogging can be a really good thing for a writer. It can help you build a reputation, help you with link building and it can help with branding. However, you cannot just assume that you can send a template letter to every type of blog and make all the editors excited about what you have to offer.
You must do your research about each blog you want to write for. You have to be honest with yourself about your limitations and you have to create something wonderful. Great blogs want unique, quality content that educates and offers usable information the reader can use.
If you cannot offer this to a blog due to lack of experience than you should not approach the blog at all.
Blog Error  Photo via Shutterstock
Article printed from Small Business Trends: http://smallbiztrends.com
URL to article: http://smallbiztrends.com/2013/02/guest-blogging-mistakes.html
URLs in this post:
 Blog Error: http://www.shutterstock.com/pic-112065131/stock-vector-blog-error-icon-in-the-monitor-vector-illustration.html