November 28, 2014

10 Local Marketing Tips You Can Implement Today

local marketingHave you ever wondered why some local businesses seem to be thriving by marketing themselves only on the Internet? So did we.  And we discovered that you must start with Google.

However, you have to go above and beyond it to make the Web a real game changer for your small local business.

There are thousands of different ways to market your business on the Internet. But we know you’re very busy so today, we chose these 10 tips listed below:

1. Google+ Local

Even if your business was founded under a cave and you only started it last year, it is likely that it will have a presence on Google+ Local. Your mission is to make sure that the information on your page is accurate.

To do that, you just need to claim it and make sure that you build a great listing. Google can guide you through the verification process. They will even help you make your listing great.

2. Check Business Data Aggregators For Accuracy And Consistency

Google, as well as almost every local search platform and a directory, uses business data from one or more of these data aggregators:

Don’t forget to check for any mistakes as they would be duplicated across the Internet.

3. Merge Your Google+ Business Page With Your Local Page

Unless you are a business that operates within a service area, you should merge your Google+ Business Page with your Local Page.  If you do operate within a certain service area, then you can use the old Google Places Dashboard to manage your listing.

4. Remember That Bing And Yahoo! Have Their Own Local Search Platforms

Bing Local and Yahoo! Local might not be as big as Google’s local search platform, but they can still drive business your way. Check out Lisa Barone’s post about how to verify a Bing listing.

5. Spread The Word On Other Local Directories

You might think that you will not get any business from YellowPages.com or Local.com, but you are probably wrong. There are dozens of sites like these with hundreds of thousands of visitors – some of them, like InsiderPages.com, have millions of visitors per month.

As an added bonus, accurate and consistent presence will strengthen your rankings in Google+ Local.

6. Get Reviewed In As Many Websites As Possible

You can’t openly solicit reviews and you can’t fake them either. What you can do is integrate the “review process” into your daily business operations.

Include a message that asks for public feedback in your email signature. You can also make sure you get reviewed in websites other than Google. This will provide you with additional credibility and a ranking boost in Google+ Local.

7. Seize The Day On Twitter

It’s possible to build a following on Twitter even if you got your business license only a month ago. Your goal on Twitter should be to connect with other local business and people in your local market.

Don’t sell anything to your Twitter followers – help them instead. They will remember you when they need help with something you do or sell. Just make sure you don’t sound like a broken record.

8. Your Business Needs Friends On Facebook

You can start by making an awesome Facebook Business Page. However, don’t stop there.

Offer exclusive discounts and deals on your Facebook Page (be sure to follow the terms and guidelines), and promote them in your everyday business operations. Engage your Facebook community, but don’t suffocate them with dozens of daily updates.

9. Make Friends With Local Journalists

I apologize for misleading you. You can’t implement this tip today. But you can start your journey by commenting on a story that your future journalist friend wrote.

Be insightful. You don’t have to flatter them. Make them think. Add value. Send them a story idea that has nothing to do with your business. Have coffee with them. Write a blog post about something they covered and reference their writing.

Oh yeah – don’t stop doing newsworthy things that journalists care about the most.

10. Join Your Local Chamber of Commerce

I know. This one comes with a price tag. Before you dismiss this tip completely, consider that there are only a few marketing decisions you can make today that have the potential to get you more business, save you money and provide a solid benefit in local search – joining your local Chamber of Commerce would be one of those decisions.

If you implement even just half of these tips, your local business is likely to grow. Remember to take care of your customers and engage with them.

Local Photo via Shutterstock

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Vedran Tomic


Vedran Tomic Vedran Tomic is the Founder of Local Ants, LLC, an local Internet marketing agency focused on helping businesses acquire more customers for less using the web.

23 Reactions

  1. Great tips, Vedran. It’s important to know how to effectively implement local marketing strategies. It’s a topic that overlooked too often. Thanks for sharing.

    Ti

  2. I can’t emphasize how important it is that your NAP (Name, Address, Phone) be consistent across the various properties. Search engines compare the information and consistent data aggregates your authority as much as possible.

  3. vedran – Great set of ideas. I would also add that it is important to get involved in the community as a small business owners. Having your business name out there in the church gathering and local sports team provides great local marketing opportunities and community goodwill that will help your business grow.

  4. It is true that for small businesses the web is an important way to gain exposure – in particular across social media platforms and with a great website and SEO plan.
    Another great way we have found is to get involved in the local business community, and network with local clients and other local business leaders – a great way to meet new customers for the future.

  5. This is so timely for me. I’ve done local before, using video, but have just been asked by a local business to quote for some SEO work on their site. I know about the importance of G+ and Local and using more social media, I personally wouldn’t have thought about 9 and 10, especially to join local chamber of commerce since I did that once and it didn’t work for me. Or maybe, I didn’t make it work. Need to look again!

    And Robert Brady, absolutely. Consistency is key and so even if people put their name as Company Inc. in one place, what they don’t want to do is then use Company Incorporated somewhere else.

  6. Good tips Vedran – thanks for sharing them. My business has also had great results using OpinionAmp. OpinionAmp gets reviews from my real customers and takes those reviews online to the culture and target audience we’re trying to reach with our product. I’ve got nothing but positive things to say about the process – incredible results for my small business. Anyone else have any other tools they’ve used? Thanks!

  7. This is the third article I have read today here on Small Biz Trends on local marketing and I’ve learned something new in each one of them. I own and operate a custom woodworking business that specializes in exterior wood doors. I really like this website and will put it on my list for regular visits.

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