SlideShare , an online community for creating and sharing visual presentations, recently announced a new tool called Send Tracker , which allows SlideShare Pro users to gain insights about how people viewed and interacted with the presentation.
After creating a slideshow and distributing it to potential customers, you can see if and when they opened it, which slides they viewed and how long they engaged with each slide. With this information, SlideShare hopes to help marketing and sales professionals better understand their customers by learning what content is most relevant to them and which potential leads might be worth pursuing.
Ross Mayfield, Director of Business Development for SlideShare said:
“Knowing who views your content helps you decide which prospect to spend time on. Knowing what parts of the content they engage with can help focus your questions and answers for them so they become an educated buyer faster.”
The photo above shows an analytics page where SlideShare Pro users can view a user’s interaction with a presentation, including when they opened it, total views, and how long they spent looking at each slide.
So for salespeople or other marketing professionals, a tool like Send Tracker could take some of the guesswork out of contacting prospects. Not only will they know which potential customers view content, but they can see which parts most resonated with them so that they can take it into account when creating future presentations.
SlideShare was founded in 2006 and is headquartered in San Francisco, with an additional office in New Delhi. The site currently gets about 51.6 million visitors and 159 million page views per month.
SlideShare Pro plans start at $19 per month and include advanced features like lead collection and analytics. SlideShare also offers a free basic plan that allows users to simply create and share presentations. Send Tracker is available to Pro users at no additional charge.